{"id":22618,"date":"2014-06-17T10:30:00","date_gmt":"2014-06-17T17:30:00","guid":{"rendered":"http:\/\/content26.com\/?p=22618"},"modified":"2017-02-22T11:06:58","modified_gmt":"2017-02-22T19:06:58","slug":"irce-summary","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/irce-summary\/","title":{"rendered":"At IRCE, Competing with Amazon Is the Question"},"content":{"rendered":"<p>It is a truth universally acknowledged that a roomful of e-commerce professionals in want of increased business will tweet endlessly. The <a title=\"Internet Retailer Conference &amp; Exhibition\" href=\"http:\/\/www.irce.com\/\" target=\"_blank\">Internet Retailer Conference &amp; Exhibition<\/a> (IRCE) wrapped up on Friday, and the fallout on Twitter may last for days. <a title=\"Twitter: Scot Wingo\" href=\"https:\/\/twitter.com\/scotwingo\" target=\"_blank\">Scot Wingo<\/a>, the CEO and co-founder of <a title=\"ChannelAdvisor\" href=\"http:\/\/www.channeladvisor.com\/\" target=\"_blank\">ChannelAdvisor<\/a>, started the event with a pre-show workshop called <a title=\"AMAZON &amp; ME WORKSHOP: Leveling the Playing Field with the Top E-Retailer\" href=\"http:\/\/www.irce.com\/agenda\" target=\"_blank\">Amazon &amp; Me<\/a> that focused on the competition and collaboration most manufacturers must engage in to sell on everyone&#8217;s favorite megaretailer. Attendees posted with #IRCEamzn and provided a play-by-play.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>When I say Amazon is a bigger product search engine than Google, this is what I mean. <a href=\"https:\/\/twitter.com\/search?q=%23irceamzn&amp;src=hash\">#irceamzn<\/a> <a href=\"https:\/\/twitter.com\/search?q=%23IRCE2014&amp;src=hash\">#IRCE2014<\/a> <a href=\"http:\/\/t.co\/5ZMFmmLjC1\">pic.twitter.com\/5ZMFmmLjC1<\/a> \u2014 Jessica McDonald (@coloradojess) <a href=\"https:\/\/twitter.com\/coloradojess\/statuses\/476441972283301888\">June 10, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><br \/>\n <a title=\"Mercent\u2019s Dan Myers: Amazon Search Depends on Relevance\" href=\"http:\/\/content26.com\/blog\/amazon-search-depends-on-relevance\/\" target=\"_blank\">Search is key on Amazon<\/a>, for so many more reasons than people think about. For now. \u00a0<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nBreaking down the Amazon model &#8211; <a href=\"https:\/\/twitter.com\/search?q=%23IRCE&amp;src=hash\">#IRCE<\/a> <a href=\"https:\/\/twitter.com\/search?q=%23irceamzn&amp;src=hash\">#irceamzn<\/a> <a href=\"http:\/\/t.co\/E2kHPOyXmt\">pic.twitter.com\/E2kHPOyXmt<\/a> \u2014 Michael Vorel (@michaelvorel) <a href=\"https:\/\/twitter.com\/michaelvorel\/statuses\/476366659158937600\">June 10, 2014<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>Hachette and Warner Brothers would probably add a couple extra arrows and initiatives to that diagram today.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>6 out of 6 of the presentations I&#8217;ve attended today talked about competing with Amazon. <a href=\"https:\/\/twitter.com\/search?q=%23irce&amp;src=hash\">#irce<\/a> \u2014 Stephen Koenig (@smk8nig) <a href=\"https:\/\/twitter.com\/smk8nig\/statuses\/476470882836422656\">June 10, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><br \/>\n We&#8217;re fond of the word &#8220;frenemy&#8221; when it comes to describing most companies&#8217; relationships with Amazon.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\n&#8220;100% positive feedback equals money&#8221; <a href=\"https:\/\/twitter.com\/search?q=%23irceamzn&amp;src=hash\">#irceamzn<\/a> <a href=\"https:\/\/twitter.com\/search?q=%23irce&amp;src=hash\">#irce<\/a> <a href=\"https:\/\/twitter.com\/search?q=%23chicago&amp;src=hash\">#chicago<\/a> \u2014 ET (@redtalksalot) <a href=\"https:\/\/twitter.com\/redtalksalot\/statuses\/476405573031055360\">June 10, 2014<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>But never doubt that the efforts are worth it.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Products w video convert 25% better at <a href=\"https:\/\/twitter.com\/search?q=%23marblesthebrainstore&amp;src=hash\">#marblesthebrainstore<\/a> <a href=\"https:\/\/twitter.com\/search?q=%23IRCE&amp;src=hash\">#IRCE<\/a> <a href=\"https:\/\/twitter.com\/IR_Magazine\">@IR_Magazine<\/a> \u2014 Allison Enright (@AEnrightIR) <a href=\"https:\/\/twitter.com\/AEnrightIR\/statuses\/476442435628068866\">June 10, 2014<\/a><\/p><\/blockquote>\n<p>And there are pretty straightforward things you can add to your product pages to boost conversion. <\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>To get the slides, follow these steps: <a href=\"https:\/\/twitter.com\/search?q=%23irce&amp;src=hash\">#irce<\/a> <a href=\"https:\/\/twitter.com\/search?q=%23irceamzn&amp;src=hash\">#irceamzn<\/a> 1. go to: <a href=\"http:\/\/t.co\/0TE5iqqzqM\">http:\/\/t.co\/0TE5iqqzqM<\/a> 2. enter ur first\/last\/email 3. create pwd 4. done \u2014 scotwingo (@scotwingo) <a href=\"https:\/\/twitter.com\/scotwingo\/statuses\/476391459189710848\">June 10, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>And here&#8217;s how to follow along at home. The <a title=\"Results for #irceamzn\" href=\"https:\/\/twitter.com\/search?q=%23irceamzn&amp;src=typd\" target=\"_blank\">#IRCEamzn hashtag<\/a> collected an animated conversation, including lots and lots of questions from attendees illuminating exactly the kind of mystique Amazon has generated with the companies it partners with. Have a favorite tweet or factoid? <a title=\"The great content26 Twitter account\" href=\"http:\/\/twitter.com\/content26\" target=\"_blank\">Let us know<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is a truth universally acknowledged that a roomful of e-commerce professionals in want of increased business will tweet endlessly&#8230;.<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[1403],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"A summary of IRCE as seen in tweets. The takeaway: Everyone wants to know how to deal with Amazon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/987654321.space\/c26_dev\/blog\/irce-summary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"At IRCE, Competing with Amazon Is the Question | content26\" \/>\n<meta property=\"og:description\" content=\"A summary of IRCE as seen in tweets. 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