{"id":23157,"date":"2014-05-07T10:15:00","date_gmt":"2014-05-07T17:15:00","guid":{"rendered":"http:\/\/content26.com\/?p=23157"},"modified":"2017-02-21T14:44:58","modified_gmt":"2017-02-21T22:44:58","slug":"whats-new-amazon-vendor-central","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/whats-new-amazon-vendor-central\/","title":{"rendered":"What&#8217;s New in Amazon Vendor Central This Month?"},"content":{"rendered":"<p>Hello again. After a month or so of relative quiet, Amazon Vendor Central (motto: &#8220;It&#8217;s always day one, with all the instability that would infer&#8221;) <a title=\"3 Amazon Vendor Central updates\" href=\"http:\/\/content26.com\/blog\/3-amazon-vendor-central-updates\/\" target=\"_blank\">has changed again<\/a>, adding a few more restrictions to your templated A+ content. What hath April wrought? Read on.<br \/>\n<img loading=\"lazy\" class=\"alignright  wp-image-22582\" alt=\"cog-motion_slower\" src=\"http:\/\/content26.com\/wp-content\/uploads\/2014\/03\/cog-motion_slower.gif\" width=\"300\" height=\"300\" \/><\/p>\n<ul>\n<li>A+ content is now limited to 1,200 words. Fortunately, that&#8217;s more than enough for just about every kind of product we write A+ content for.<\/li>\n<li>Headers are limited to 150 characters, including spaces (joining the 100-character captions in the &#8220;You can&#8217;t write everything here&#8221; club). This is also a solid choice&#8211;headers should be limited to a feature and a benefit and should be able to be scanned easily by even the most attention-deficient readers.<\/li>\n<li>When using Advanced Template 2, the product comparison chart is now limited to five columns and eight rows. But eight elements of five different products is still a pretty darn robust matrix, so no red flags here either.<\/li>\n<\/ul>\n<p>Also of note: Amazon&#8217;s recent removal of warranty information. Amazon has always been a bit touchy about what kinds of products it would include warranty information for, but the total exclusion is a noteworthy change. We suspect it&#8217;s due to not being prepared (or simply not wanting) to deal with the inevitable customer service issues that come with the responsibility of communicating manufacturers&#8217; policies.<\/p>\n<p>We&#8217;ve dealt enough with complicated warranty information and the legal ramifications thereof to understand why they made this choice. (Spend a little time with an international company&#8217;s deep thicket of warranties tailored to the intricacies of half a dozen or more countries&#8217; legal requirements, and you will too.)<\/p>\n<p>What else has Amazon been up to lately? Well, they&#8217;re <a title=\"Amazon expands same-day delivery in San Francisco\" href=\"http:\/\/blog.sfgate.com\/techchron\/2014\/05\/01\/amazon-expands-same-day-delivery-in-san-francisco\/\" target=\"_blank\">expanding same-day delivery<\/a> in certain cities and zip codes (although still no drones in sight). They&#8217;re continuing their undeniably exceptional PR game by leaking details of the <a title=\"This could be Amazon's smartphone\" href=\"http:\/\/www.theverge.com\/2014\/5\/1\/5671536\/this-is-the-amazon-smartphone\" target=\"_blank\">Amazon Phone<\/a>. They&#8217;re probably strategizing in some buried South Lake Union bunker about what the <a title=\"Will Alibaba IPO Force eBay And Amazon To Cut Prices?\" href=\"http:\/\/www.forbes.com\/sites\/petercohan\/2014\/05\/01\/will-alibaba-ipo-force-ebay-and-amazon-to-cut-prices\/\" target=\"_blank\">rise of Alibaba<\/a> might mean to them. And Gawker, of all sites, is trying to expose the <a title=\"Inside Amazon's Bizarre Corporate Culture\" href=\"http:\/\/gawker.com\/inside-amazons-bizarre-corporate-culture-1570412337\" target=\"_blank\">weirdness of Amazon&#8217;s corporate culture<\/a>&#8211;which, while always entertaining, is not exactly a scoop at this point.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello again. After a month or so of relative quiet, Amazon Vendor Central (motto: &#8220;It&#8217;s always day one, with all&#8230;<\/p>\n","protected":false},"author":30,"featured_media":22582,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[1247],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"The small changes to Amazon Vendor Central this month make good sense to us as content producers, for once.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/987654321.space\/c26_dev\/blog\/whats-new-amazon-vendor-central\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What&#039;s New in Amazon Vendor Central This Month? | content26\" \/>\n<meta property=\"og:description\" content=\"The small changes to Amazon Vendor Central this month make good sense to us as content producers, for once.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/987654321.space\/c26_dev\/blog\/whats-new-amazon-vendor-central\/\" \/>\n<meta property=\"og:site_name\" content=\"content26\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-07T17:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-21T22:44:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2014\/03\/cog-motion_slower.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Breanne Boland\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#organization\",\"name\":\"content26\",\"url\":\"https:\/\/987654321.space\/c26_dev\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png\",\"contentUrl\":\"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png\",\"width\":274,\"height\":63,\"caption\":\"content26\"},\"image\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#website\",\"url\":\"https:\/\/987654321.space\/c26_dev\/\",\"name\":\"content26\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/987654321.space\/c26_dev\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/whats-new-amazon-vendor-central\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2014\/03\/cog-motion_slower.gif\",\"contentUrl\":\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2014\/03\/cog-motion_slower.gif\",\"width\":500,\"height\":500},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/whats-new-amazon-vendor-central\/#webpage\",\"url\":\"https:\/\/987654321.space\/c26_dev\/blog\/whats-new-amazon-vendor-central\/\",\"name\":\"What's New in Amazon Vendor Central This Month? 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