{"id":23743,"date":"2014-07-29T08:30:12","date_gmt":"2014-07-29T15:30:12","guid":{"rendered":"http:\/\/content26.com\/?p=23743"},"modified":"2017-02-22T08:24:08","modified_gmt":"2017-02-22T16:24:08","slug":"ins-outs-amazon-built-content","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/ins-outs-amazon-built-content\/","title":{"rendered":"The Ins and Outs of Amazon-Built Content [Slideshow]"},"content":{"rendered":"<p>Occasionally we hear complaints from our customers that Amazon&#8217;s self-service templates are too restrictive. The Vendor Central templates offer limited design options, or so the objection\u00a0goes. I won&#8217;t dive into that debate here, as we&#8217;ve already covered it in our <a title=\"Quick Guide to Amazon Vendor Central Templates\" href=\"http:\/\/content26.com\/blog\/quick-guide-amazon-vendor-central-templates\/\" target=\"_blank\">Amazon A+ templates slideshow<\/a>.<img loading=\"lazy\" class=\"alignright size-medium wp-image-23750\" src=\"http:\/\/content26.com\/wp-content\/uploads\/2014\/07\/ce-300x81.jpg\" alt=\"ce\" width=\"300\" height=\"81\" srcset=\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2014\/07\/ce-300x81.jpg 300w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2014\/07\/ce-160x43.jpg 160w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2014\/07\/ce-1024x278.jpg 1024w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2014\/07\/ce-250x67.jpg 250w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2014\/07\/ce-950x257.jpg 950w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2014\/07\/ce-462x125.jpg 462w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2014\/07\/ce.jpg 1263w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>But first-party vendors wanting to circumvent Amazon&#8217;s A+ templates might be in luck. Some vendors (in particular those that sell consumer electronics) are given the option to submit their content to Amazon as HTML\u00a0or CSS.<\/p>\n<p>Here&#8217;s how the Amazon-built A+ process typically works with our clients: The vendor hires content26 to create enhanced content for their most important online marketplaces (each e-retailer has its own content rules and target audience). We write, design, and code an\u00a0Amazon-specific version of the enhanced content. The content then gets sent to Amazon and Amazon publishes it.<\/p>\n<p>(For those familiar with Amazon Vendor Central, this option is called &#8220;Amazon builds for you.&#8221;)<\/p>\n<p>Is Amazon-built content a good choice for your product pages? Find out what we think in our latest slideshow.<\/p>\n<h2>The content26 Guide to Amazon-Built Content<\/h2>\n<p><iframe loading=\"lazy\" class=\"aligncenter size-full\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/37438322\" width=\"638\" height=\"359\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\">Or view the guide from <a title=\"content26 SlideShare home\" href=\"http:\/\/www.slideshare.net\/content26\" target=\"_blank\">content26<\/a> on <a title=\"Guide to Amazon-Built Content\" href=\"http:\/\/www.slideshare.net\/content26\/content26-guidetoamazonbuiltcontent\" target=\"_blank\">SlideShare<\/a><a href=\"http:\/\/www.slideshare.net\/content26\" target=\"_blank\">.<\/a><\/div>\n<hr \/>\n<p>Like what you see? <a title=\"david.zimmerman@content26.com\" href=\"mailto:david.zimmerman@content26.com\" onclick=\"_gaq.push(['_trackEvent', 'End of Post CTA', 'Click', 'Email David Zimmerman']);\">Contact Dave Zimmerman<\/a>\u00a0(david.zimmerman@content26.com) to get help with your enhanced content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Occasionally we hear complaints from our customers that Amazon&#8217;s self-service templates are too restrictive. The Vendor Central templates offer limited&#8230;<\/p>\n","protected":false},"author":21,"featured_media":23749,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[577,1247],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Amazon-built content is available to select vendors. View our slideshow to learn more and figure out if this option is a good choice for your product pages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/987654321.space\/c26_dev\/blog\/ins-outs-amazon-built-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ins and Outs of Amazon-Built Content [Slideshow] | content26\" \/>\n<meta property=\"og:description\" content=\"Amazon-built content is available to select vendors. View our slideshow to learn more and figure out if this option is a good choice for your product pages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/987654321.space\/c26_dev\/blog\/ins-outs-amazon-built-content\/\" \/>\n<meta property=\"og:site_name\" content=\"content26\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-29T15:30:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-22T16:24:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2014\/07\/ce_square.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"343\" \/>\n\t<meta property=\"og:image:height\" content=\"343\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trinity Hartman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#organization\",\"name\":\"content26\",\"url\":\"https:\/\/987654321.space\/c26_dev\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png\",\"contentUrl\":\"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png\",\"width\":274,\"height\":63,\"caption\":\"content26\"},\"image\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#website\",\"url\":\"https:\/\/987654321.space\/c26_dev\/\",\"name\":\"content26\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/987654321.space\/c26_dev\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/ins-outs-amazon-built-content\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2014\/07\/ce_square.jpg\",\"contentUrl\":\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2014\/07\/ce_square.jpg\",\"width\":343,\"height\":343,\"caption\":\"headphones and camera\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/ins-outs-amazon-built-content\/#webpage\",\"url\":\"https:\/\/987654321.space\/c26_dev\/blog\/ins-outs-amazon-built-content\/\",\"name\":\"The Ins and Outs of Amazon-Built Content [Slideshow] | content26\",\"isPartOf\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/ins-outs-amazon-built-content\/#primaryimage\"},\"datePublished\":\"2014-07-29T15:30:12+00:00\",\"dateModified\":\"2017-02-22T16:24:08+00:00\",\"description\":\"Amazon-built content is available to select vendors. 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