{"id":23760,"date":"2014-10-03T11:15:00","date_gmt":"2014-10-03T18:15:00","guid":{"rendered":"http:\/\/content26.com\/?p=23760"},"modified":"2017-02-22T08:23:55","modified_gmt":"2017-02-22T16:23:55","slug":"omnichannel-shop-org-summit-twitter-summary","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/omnichannel-shop-org-summit-twitter-summary\/","title":{"rendered":"Omnichannel Everywhere: a Twitter Roundup of Shop.org Summit 2014"},"content":{"rendered":"<p>Shop.org Summit 2014 has come and gone, and it all happened just a few blocks from content26&#8217;s palatial Belltown headquarters. It&#8217;s a beautiful thing to see so much e-commerce excitement in Seattle and on Twitter, particularly since we don&#8217;t usually find a lot of kindred spirits prone to getting as excited about online selling and shopping as we do.<\/p>\n<p>Now that the excitement has died down and the Sellpoints party van has driven away, let&#8217;s look at the highlights from Twitter. Surely you didn&#8217;t think a conference around online selling could pass without a substantial social media footprint. Check out <a href=\"https:\/\/twitter.com\/search?q=%23shoporg14\" title=\"#shoporg14 on Twitter\" target=\"_blank\">#shoporg14<\/a> for your own tour of the many, many,\u00a0<em>many<\/em> online correspondents wandering the floors of the Washington State Convention Center.<\/p>\n<p>@shoporg extended a warm welcome to all 5,400 attendees.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>We&#8217;re almost ready. Are you pumped for <a href=\"https:\/\/twitter.com\/ShopOrgSummit\">@ShopOrgSummit<\/a>?! <a href=\"https:\/\/twitter.com\/hashtag\/shoporg14?src=hash\">#shoporg14<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Seattle?src=hash\">#Seattle<\/a> <a href=\"http:\/\/t.co\/IjS5AR0MeL\">pic.twitter.com\/IjS5AR0MeL<\/a><\/p>\n<p>\u2014 Shop.org (@shoporg) <a href=\"https:\/\/twitter.com\/shoporg\/status\/516334311348641793\">September 28, 2014<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>And started things out with some highly motivating stats.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nHoliday 2013 stats, specific to <a href=\"https:\/\/twitter.com\/hashtag\/mobile?src=hash\">#mobile<\/a>. <a href=\"https:\/\/twitter.com\/katytonkin\">@katytonkin<\/a> via <a href=\"https:\/\/twitter.com\/comScore\">@comScore<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/shoporg14?src=hash\">#shoporg14<\/a> <a href=\"http:\/\/t.co\/LhpY4vERI8\">pic.twitter.com\/LhpY4vERI8<\/a> \u2014 Shop.org (@shoporg) <a href=\"https:\/\/twitter.com\/shoporg\/status\/516648493201776641\">September 29, 2014<\/a>\n<\/p><\/blockquote>\n<p><a href=\"http:\/\/content26.com\/blog\/embrace-omnichannel-selling-deloitte-study-summary\/\" title=\"Why you should embrace omnichannel selling: A Deloitte study summary\" target=\"_blank\">Omnichannel<\/a> was a major theme in this year&#8217;s Shop.org Summit tweets, with several major retailers weighing in. But first: a definition, courtesy of IBM.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nOmni-channel: seamless end-to-end brand experience across all interaction points <a href=\"https:\/\/twitter.com\/IBM\">@IBM<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/shoporg14?src=hash\">#shoporg14<\/a> \u2014 Lisa F (@LisaF_MA) <a href=\"https:\/\/twitter.com\/LisaF_MA\/status\/517409667568246785\">October 1, 2014<\/a>\n<\/p><\/blockquote>\n<p><script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Retailers as disparate as Saks Fifth Avenue and Target are seeing the possibilities of how a robust online presence can complement and build on sales in\u00a0physical stores.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>10x more people visit <a href=\"http:\/\/t.co\/2Z2GFDcMcE\">http:\/\/t.co\/2Z2GFDcMcE<\/a> than Saks stores. Digital is the new flagship! At <a href=\"https:\/\/twitter.com\/hashtag\/shoporg14?src=hash\">#shoporg14<\/a><\/p>\n<p>\u2014 retailgeek (@retailgeek) <a href=\"https:\/\/twitter.com\/retailgeek\/status\/517066599086309377\">September 30, 2014<\/a><\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p><a href=\"https:\/\/twitter.com\/Target\">@Target<\/a> pickup in store is 15% of ecomm sales <a href=\"https:\/\/twitter.com\/hashtag\/shoporg14?src=hash\">#shoporg14<\/a><\/p>\n<p>\u2014 David Ian Gray (@DavidIanGray) <a href=\"https:\/\/twitter.com\/DavidIanGray\/status\/517052987319930880\">September 30, 2014<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\u00a0REI&#8217;s Brad Brown made a big splash with his exploration of the customer journey (a bit different than the <a href=\"http:\/\/content26.com\/blog\/consumer-decision-journey-replaces-funnel\/\" title=\"Consumer decision journey: decline of the funnel\" target=\"_blank\">consumer decision journey<\/a>, but related). You can see an excerpt here.\u00a0<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nWatch: <a href=\"https:\/\/twitter.com\/REI\">@REI<\/a>&#8216;s Brad Brown on Mapping the Customer Journey &#8211; <a href=\"https:\/\/t.co\/5ekbRTBhGO\">https:\/\/t.co\/5ekbRTBhGO<\/a> Full <a href=\"https:\/\/twitter.com\/hashtag\/shoporg14?src=hash\">#shoporg14<\/a> recap: <a href=\"http:\/\/t.co\/tqKtcexzqL\">http:\/\/t.co\/tqKtcexzqL<\/a> \u2014 Shop.org (@shoporg) <a href=\"https:\/\/twitter.com\/shoporg\/status\/517399916478750720\">October 1, 2014<\/a>\n<\/p><\/blockquote>\n<p><script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>And they have ample reason to invest heavily in digital. REI has unique ways of tracking movement between their website and their physical stores, something we&#8217;ll explore in an upcoming blog post.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>Over 75% of people who buy at our stores preceded their visit on one of our digital properties: <a href=\"https:\/\/twitter.com\/REI\">@REI<\/a> Digital SVP Brad Brown. <a href=\"https:\/\/twitter.com\/hashtag\/shoporg14?src=hash\">#shoporg14<\/a><\/p>\n<p>\u2014 Shop.org (@shoporg) <a href=\"https:\/\/twitter.com\/shoporg\/status\/516981744256684032\">September 30, 2014<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>The effect of that stat was felt pretty immediately at the event.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nThe most popular site customers visit on the free wifi at <a href=\"https:\/\/twitter.com\/REI\">@rei<\/a> is <a href=\"http:\/\/t.co\/3DrLrCPAU8\">http:\/\/t.co\/3DrLrCPAU8<\/a> via Brad Brown at <a href=\"https:\/\/twitter.com\/hashtag\/shoporg14?src=hash\">#shoporg14<\/a> \u2014 retailgeek (@retailgeek) <a href=\"https:\/\/twitter.com\/retailgeek\/status\/516983344324554752\">September 30, 2014<\/a>\n<\/p><\/blockquote>\n<p>\u00a0Other companies, such as Zulily, have realized their mobile presence is crucial to growth.\u00a0<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nRT <a href=\"https:\/\/twitter.com\/smJulie\">@smJulie<\/a> MOBILE: 49% of items orders on <a href=\"https:\/\/twitter.com\/zulily\">@zulily<\/a> come from mobile &#8211; <a href=\"https:\/\/twitter.com\/dcavens\">@dcavens<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/shoporg14?src=hash\">#shoporg14<\/a> \u2014 zulily engineering (@zulilytech) <a href=\"https:\/\/twitter.com\/zulilytech\/status\/517716461125910528\">October 2, 2014<\/a>\n<\/p><\/blockquote>\n<p><script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>The conference also included rumblings of challenges and opportunities to come.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>&#8220;If I was Amazon or eBay, I would be very concerned about Alibaba &#8211; this is most disruptive company we&#8217;ve seen&#8221; Michael Rubin <a href=\"https:\/\/twitter.com\/hashtag\/shoporg14?src=hash\">#shoporg14<\/a><\/p>\n<p>\u2014 Rachel Arthur (@rachel_arthur) <a href=\"https:\/\/twitter.com\/rachel_arthur\/status\/517339632363896832\">October 1, 2014<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\u00a0Including next year&#8217;s host city, Philadelphia.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nTHANK YOU to the 5,400+ attendees that made <a href=\"https:\/\/twitter.com\/hashtag\/shoporg14?src=hash\">#shoporg14<\/a> the best Summit yet. See you next year in Philly! <a href=\"https:\/\/t.co\/GkQaQfRcyg\">https:\/\/t.co\/GkQaQfRcyg<\/a><\/p>\n<p>\u2014 Shop.org Summit (@ShopOrgSummit) <a href=\"https:\/\/twitter.com\/ShopOrgSummit\/status\/517450225238441985\">October 1, 2014<\/a>\n<\/p><\/blockquote>\n<p><script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>We hear good things about the hoagies, so e-commerce nerds have that to look forward to.<\/p>\n<p>Next convention stop for content26: <a href=\"http:\/\/lavacon.org\/2014\/program\/\" title=\"LavaCon!\" target=\"_blank\">LavaCon<\/a> in Portland, October 13-15. content26 will be there, rapturously listening and tweeting with everyone else. We hope you say hi!<\/p>\n<p><script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shop.org Summit 2014 has come and gone, and it all happened just a few blocks from content26&#8217;s palatial Belltown headquarters&#8230;.<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[873,73,1376,1404],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"The focus of Shop.org Summit 2014 was retail&#039;s digital rush. 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