{"id":2405,"date":"2011-07-20T12:00:01","date_gmt":"2011-07-20T19:00:01","guid":{"rendered":"http:\/\/content26.com\/?p=2405"},"modified":"2017-02-14T11:20:48","modified_gmt":"2017-02-14T19:20:48","slug":"twitter-wants-to-ecommerce-england-shops-online-a-lot-where-does-your-traffic-come-from","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/twitter-wants-to-ecommerce-england-shops-online-a-lot-where-does-your-traffic-come-from\/","title":{"rendered":"Twitter Wants to E-Commerce, England Shops Online (A Lot!), Where Does Your Traffic Come From?"},"content":{"rendered":"

E-Commerce on Twitter? Really?<\/strong><\/p>\n

Can Twitter really generate revenue in an e-commerce way? Well, Dick Costolo, Twitter’s chief executive, is saying it can. The New York Times Business Blog<\/strong> ran a small piece about Mr. Costolo’s announcement at the recent Fortune Brainstorm Tech Conference in Aspen. How exactly can Twitter make it work? Ina Steiner of EcommerceBytes Blog<\/strong> is curious about the details: “With a limit of 140 characters and no shopping cart, how could merchants use Twitter as a platform?” she asks. We’re curious too. And so are others.<\/p>\n

Join the emerging discussion at EcommerceBytes Blog<\/a>.<\/p><\/blockquote>\n

Selling England by the Pound<\/strong><\/p>\n

Wow<\/em>, we say, and Wow<\/em> again. Online sales in Britain are up a whopping 19 percent from last year–and appear to still be rising–with June’s\u00a0 figures showing a 21 percent rise. Says David Smith, chief marketing and communications officer at IMRG<\/strong>, who conducted the survey:<\/p>\n

The rise in June of 21 percent is actually the strongest year-on-year growth recorded in the index since January, so online is really booming. The modern retail market is dictated by what the consumer wants, and online is becoming ever-more central to our shopping behaviour. Both Sports Direct and SuperDry have released figures recently showing their ecommerce sales have doubled in the space of a year from around 4 percent to 8 percent of total revenue. These results clearly demonstrate the potential for multichannel retailers.<\/p><\/blockquote>\n

That last line in particular is worth investigation. Read the full story at internetretailing.net<\/a>.<\/p>\n

In Through the…\u00a0In<\/em> Door?<\/strong><\/p>\n

And last for today, this thought-provoking story about search engine deciphering from an angle you might not have considered. “Many marketers start their conversion optimization efforts by looking at the behavior of a visitor once they arrive on a website,” writes Aaron Bradley on Search Engine Land<\/strong>. “Which buttons are effective in attracting clicks? What type of product images encourage cart additions?”<\/p>\n

However, Bradley suggests taking a different view–and it’s an interesting one. “[N]ot all traffic to a website is created equal,<\/strong> and these individual sources must be taken into account when crafting strategies to increase conversions.” That’s right: he’s suggesting having a look at where your traffic is coming from<\/em>. Huh. If you’re wondering, why didn’t I think of that?<\/em> you’re not alone.<\/p>\n

\u00a0Get the details here at searchengineland.com<\/a>.<\/p><\/blockquote>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

E-Commerce on Twitter? Really? Can Twitter really generate revenue in an e-commerce way? Well, Dick Costolo, Twitter’s chief executive, is…<\/p>\n","protected":false},"author":34,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n