{"id":24953,"date":"2015-02-02T10:30:00","date_gmt":"2015-02-02T18:30:00","guid":{"rendered":"http:\/\/content26.com\/?p=24953"},"modified":"2017-02-21T14:04:49","modified_gmt":"2017-02-21T22:04:49","slug":"modules-available-amazon-europe","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/modules-available-amazon-europe\/","title":{"rendered":"Amazon VC Modules Now Available in Europe"},"content":{"rendered":"

Starting January 1, 2015, Amazon Europe sites (including Germany, UK, France, Spain, and Italy) made\u00a0Vendor Central modules<\/a>\u00a0available to vendors.\u00a0Approximately 85% of our clients currently sell on at least one Amazon Europe site, and about 50% percent sell on more than one.<\/p>\n

If you’re already selling on Amazon Europe sites, this is a great opportunity to update your Amazon product pages and add A+ content.<\/p>\n

And if you aren’t yet, but plan to in the near future, let this be a strong nudge to get your budget and strategy in order. You’ll need to be set up on each country’s Amazon site and budget for content creation and translation.<\/p>\n

Modules, Say What?<\/h2>\n

\"Amazon
\nNot familiar with the Vendor Central modules yet? Amazon offers 12 modules that can be combined any way you want, up to 5 per page. Each one has a different layout. While those individual layouts are fixed, the design options of the modules<\/a> are significantly better than the previous Vendor Central templates.<\/p>\n

It\u2019s clear Amazon is angling for mobile compatibility<\/a> with this design. Considering that the company is also currently replacing old hard-coded pages or templated product descriptions with JavaScript<\/a>, making use of the modules is highly recommended. (If you use\u00a0Vendor Central<\/a>, that is.)<\/p>\n

With the option of modules on Amazon Europe sites as well as in the US, design is greatly simplified. No need for hard-coding 5 or 6 variations of each product description; once you find a module combo you like, you can use the same layout everywhere.<\/p>\n

Plan for Translation<\/h2>\n

Of course, design is only part of the picture when it comes to selling in Europe. You’ll also need to plan and budget for translation. Incorporating translation and localization in content creation\u00a0has 3 main advantages:<\/p>\n