![\"intelligent-content-graphic-1\"](\"http:\/\/content26.com\/wp-content\/uploads\/intelligent-content-graphic-1-300x298.png\")
automatically discoverable, reusable, reconfigurable, and adaptable<\/strong>.”<\/p>\nAn\u00a0intelligent approach to content makes sense for brands creating product-page content<\/a>. Think about it this way:<\/p>\n Rockley said that, ideally, 25% of all content should be reusable. In my opinion, this figure holds true for product-level\u00a0content\u00a0as well.<\/p>\n When Rockley started consulting in 1982, she noticed that companies were “hand-crafting everything” and that it was a manual process. She began advocating for automating the process and doing it smartly. Today, with so many different publishing and social media platforms, smart automation makes more sense than ever. Rockley said she’s found that companies who implement intelligent content see:<\/p>\n [Tweet “Intelligent content provides up to 60% increased productivity.”]<\/p>\n For many marketers, it’s a mental shift to begin thinking of content as an “information product.”<\/p>\n What does this mean? While I won’t go into the details of the day-long seminar, creating an intelligent content strategy means diving deep into concepts such as content modeling, taxonomy<\/a>, automated reuse, and workflow.<\/p>\n It definitely helps to have a content management system in place. But even without one, companies can begin to put into place rules and structures in order to keep content from getting out of control. Governance and control are not dirty words when it comes to content, Rockley notes.<\/p>\n “The more you are in control of your content, the better off you are,” she said.<\/p>\n You can’t predict what a retailer like\u00a0Amazon is going to require of you tomorrow. But if you take control of your product-level content, making sure it’s structured and tagged at the point of creation, you will never be left scrambling.<\/p>\n “You can change, you can pivot, you can do so many other things if you create your content intelligently,” Rockley noted in our session.<\/p>\n","protected":false},"excerpt":{"rendered":" I showed up at this week’s Intelligent Content Conference not knowing exactly how “intelligent content” fit with the type of\u00a0content…<\/p>\n","protected":false},"author":21,"featured_media":25446,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[1154],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\t\n\t\n\t\n\n
Benefits of Intelligent Content<\/h2>\n
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Content Is Data<\/h2>\n
Takeaway: Future-Proof Your Content<\/h2>\n