{"id":26159,"date":"2015-09-02T12:00:00","date_gmt":"2015-09-02T19:00:00","guid":{"rendered":"http:\/\/content26.com\/?p=26159"},"modified":"2017-02-21T13:40:48","modified_gmt":"2017-02-21T21:40:48","slug":"amazon-vendor-express-goes-a","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/amazon-vendor-express-goes-a\/","title":{"rendered":"Amazon Vendor Express Goes A+ … Sort of"},"content":{"rendered":"

We predicted this was on it’s way:\u00a0Amazon has begun\u00a0offering a\u00a0version of A+ enhanced content through Amazon Vendor Express<\/a>. You’d never know it unless you’re a vendor visiting their site, or if you’re like us and keep tabs on all things\u00a0Amazon. But it’s true, and because it’s a new service, they’re claiming to offer it for free, but you’d do yourself a favor to read the fine print<\/a>.<\/p>\n

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Amazon Vendor Express homepage is advertising free A+ content.<\/p><\/div>\n

As\u00a0Amazon reports on that Vendor Express main page, “A+ enhanced marketing content (A+ EMC) can boost your sales 3-10%.” And that’s no lie.<\/a><\/p>\n

We wrote back in April\u00a0about the benefits Amazon Vendor Express<\/a>\u00a0offers\u00a0for third-party sellers\u00a0who want to become Amazon suppliers. The critical\u00a0missing piece of Vendor Express up until now was that it didn’t include A+ content. But\u00a0an Amazon manager wrote, when asked about the topic\u00a0on a LinkedIn forum, “We are very interested in feedback from our vendors and use vendor feedback to guide our next steps.”<\/p>\n

Apparently, you Vendor Express users spoke up, and the squeaky wheel gets the grease. Or in this case, some of the grease, for the time being.<\/p>\n

But buyer beware: You will need to copy and paste your content into a Word template and then submit it to Amazon to create the A+ page\u00a0for you. This Amazon-builds-it-for-you approach differs\u00a0from Amazon Vendor Central, where vendors can create A+ pages using self-service modules<\/a>. And what’s more, the examples they provide for this new service are not completely accurate as far as what you’ll be able to do with your own product pages.<\/span><\/p>\n

Enhanced Content is a Deal Maker\u00a0<\/strong><\/h2>\n

We heard from several companies in past months who initially thought Amazon Vendor Express\u00a0would allow them to add\u00a0enhanced content (which is also referred to as Amazon A+ content) to their product pages, only to be told by Amazon that it wasn’t an option. The lack of A+ content ended up being a deal-breaker. Why?<\/p>\n

Enhanced content\u00a0allows brands to add the following elements to their product pages:<\/p>\n