{"id":26254,"date":"2015-10-07T08:00:00","date_gmt":"2015-10-07T15:00:00","guid":{"rendered":"http:\/\/content26.com\/?p=26254"},"modified":"2017-02-22T10:53:32","modified_gmt":"2017-02-22T18:53:32","slug":"cpg-online-digital-grocery-summit","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/cpg-online-digital-grocery-summit\/","title":{"rendered":"We’re Going to the CPG Online Digital Grocery Summit"},"content":{"rendered":"

On\u00a0November 5, online grocery experts will be gathering at the Hyatt in Chicago for the 2015 CPG Online and Digital Grocery Summit<\/a>. Hosted by My Digital Shelf, it will be an intimate, invite-only gathering of about 100 elite,\u00a0from\u00a0multichannel, mobile, and online shopping strategists; to CPG brand marketers including Fresh Direct, Sam’s Club, and Peapod; to\u00a0an even smaller and more select crew of consultants, retailers, and content specialists. With online grocery rapidly growing in the UK, brands are looking to expand\u00a0the US market. And the Content26 team will\u00a0be there with bells on.<\/p>\n

\"Mark

Mark White, content26 President<\/p><\/div>\n

With the right set of data tools, and the right content process, brands can continually measure and adjust its product-page messaging for ever-evolving marketing needs: new product releases, seasonality, keywords, and competition, to name a few. The Digital Shelf Summit in Chicago will provide us with a laser focus on how the marriage of data and content can give brands the edge they need in this highly competitive landscape.<\/p><\/blockquote>\n

The summit will feature presentations from Content26 and other experts\u00a0in order to foster and strengthen the brand-retailer relationship at CPG in online grocery. Presentations will cover everything from\u00a0SEO, customer conversion, point of purchase content<\/a>, and other topics\u00a0that bring shoppers to click that “Buy Now” button<\/a>. And because it’s a small gathering, international brands will have the opportunity to ask questions and engage in-depth with the thought leaders giving the presentations and sitting in the audience. The end goal is to forge\u00a0new partnerships so\u00a0brands can find the best possible platform for their products.<\/p>\n

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Sarah Kingham, Director, My Digital Shelf<\/p><\/div>\n

Online grocery is set to expand by $15 billion a year for the next five years in the US. I’m very excited to be providing a platform that will bring together the key retailers and brands in the States to discuss how to achieve eCommerce success and get their share of the industry’s fastest growing sector.<\/p>\n<\/blockquote>\n

Brands and content strategists alike have identified and are looking for ways to grow the online grocery market in the US. In 2014, the\u00a0UK had the highest revenue internationally in online grocery with approximately 4.4% (\u00a37.7 billion) of all\u00a0grocery\u00a0sales, compared with 3% ($18 billion) in the US (third internationally after France). CPG knows that to\u00a0translate that growing market in the UK to the market in the US, more\u00a0attention\u00a0must be\u00a0paid to content and SEO. Plus, search engines in online grocery are pretty new. That means there’s enormous potential to expand\u00a0the availability, convenience, and revenue of grocery ecommerce. Plus, for that percentage of shoppers\u00a0that are\u00a0already picking up their weekly necessities online, attention will be given\u00a0over those few days in Chicago to how search terms, recommended items sections, and the check out page can push\u00a0buyers to add more to their baskets\u00a0as effectively as\u00a0special displays in physical locations. And, of course, there will be Amazon-specific presentations about how to make the most of a product on that platform–a topic we’ve long taken an interest in.<\/p>\n

We’re geared up for a trip to the windy city to exchange\u00a0exciting expertise with innovative thinkers and some of the biggest brands in the world. Keep your eye on posts to come: We’ll be live tweeting the event, we’ll share our insider expertise in online sales with you as well as the attendees, and we’ll report back with the intellectual and insightful riches we collect while we’re there. Stay tuned.<\/p>\n","protected":false},"excerpt":{"rendered":"

On\u00a0November 5, online grocery experts will be gathering at the Hyatt in Chicago for the 2015 CPG Online and Digital…<\/p>\n","protected":false},"author":51,"featured_media":26350,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[902,909],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\t\n\t\n\t\n