{"id":26395,"date":"2016-01-21T08:00:00","date_gmt":"2016-01-21T16:00:00","guid":{"rendered":"http:\/\/content26.com\/?p=26395"},"modified":"2017-02-21T13:29:03","modified_gmt":"2017-02-21T21:29:03","slug":"what-is-enhanced-content","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/what-is-enhanced-content\/","title":{"rendered":"5 Reasons Enhanced Content Works"},"content":{"rendered":"

When it comes to selling online, the product page is<\/em> the product on the shelf.\u00a0And once the shopper gets to the product page, enhanced content\u00a0closes the sale\u00a0by showcasing the\u00a0product’s most important features and benefits.<\/p>\n

How does enhanced content differ from the standard description usually found on a\u00a0product page?<\/p>\n

How Enhanced Product Pages Are\u00a0Different<\/h2>\n
\"Cheerios<\/a>

Cheerios has compelling Amazon A+ content<\/em><\/p><\/div>\n

Enhanced content goes beyond the basic overview to create a rich online shopping experience. Enhanced content\u00a0(which Amazon refers to as A+ Enhanced Marketing Content or simply A+ Content), anticipates all the details online shoppers may want to know about a product.\u00a0Beginning with a short, informative product intro, enhanced content includes supporting paragraphs focused on consumer benefits with scannable headers.<\/p>\n

Enhanced content also contains multiple product images<\/a>\u00a0with different views, close-ups, or lifestyle photos with the product in action. Concise bullet points<\/a> tie features to benefits.\u00a0Customers know exactly what they\u2019re buying because enhanced pages contain accurate \u201cWhat\u2019s in the box<\/a>\u201d lists. Other elements may include video, 360 views, and comparison charts.<\/p>\n

For a breakdown on the elements of enhanced content on Amazon, check out our infographic: Anatomy of an A+ Page<\/a>.<\/p>\n

Why\u00a0Enhanced Content Works<\/h2>\n
    \n
  1. Appeals to different shopping styles.<\/strong>\u00a0Some shoppers read every paragraph for every detail. Others prefer to scan bolded headers and bullet points for a general overview. Images and videos appeal to visual learners and can easily illustrate product attributes. Product matrices help shoppers easily compare multiple offerings within a product line.<\/li>\n
  2. Creates a good first impression.<\/strong>\u00a0Product descriptions have a short window to impress. Seven seconds, to be exact<\/a>. The web is saturated with choices. Providing compelling, useful information is an effective way to capture your customers\u2019 attention and help them reach a decision.<\/li>\n
  3. Boosts search engine optimization.<\/strong>\u00a0Enhanced content\u00a0gets found. The first 150 words of your product description will show up in search results and be broadcast around the web. Effective enhanced content also incorporates SEO keywords for better organic search results. Take advantage of this \u201cbutterfly effect<\/a>\u201d so content is effective, wherever it ends up.<\/li>\n
  4. Offers\u00a0a compelling digital shopping experience.<\/strong>\u00a0Enhanced content\u00a0builds consumer confidence and puts the customer first. Enhanced pages have the benefit-focused content shoppers need to make good purchases. In the digital arena, consumer trust is built on useful, compelling, and accurate information<\/a>.<\/li>\n
  5. Increases sales, both online and in-store<\/strong>. Knowledge is power\u2014and it also sells products. Many shoppers use the web as the first-step in researching potential buys, regardless of whether the purchase is made online or at a brick and mortar<\/a>.<\/li>\n<\/ol>\n

    \"enhanced<\/a><\/p>\n

    Let the Experts Help<\/h2>\n

    As effortless as a great enhanced product page may seem, it takes skill to make it all happen.\u00a0That\u2019s where content26.comes in.\u00a0Our strategic approach to enhanced content<\/a> is accelerating the online sales of some of the world\u2019s most iconic brands.<\/p>\n

    We understand all the steps of the content lifecycle – content creation, design, delivery, SEO, optimization, and analytics. Also, we help our clients\u00a0make sense of online retailers\u2019 requirements and help them\u00a0create standards for their own brand websites.<\/p>\n

    The Takeaway<\/h2>\n

    Pay attention to your product page content. Use enhanced content to turn your product page content into a strategic asset that will drive online traffic and purchases.<\/p>\n

    Are you ready to build enhanced product pages, or revamp existing ones?\u00a0We would love to help.\u00a0Email us today<\/a>!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    When it comes to selling online, the product page is the product on the shelf.\u00a0And once the shopper gets to…<\/p>\n","protected":false},"author":12,"featured_media":26639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[125,789,1460],"tags":[577,1403,1414,1259],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\t\n\t\n\t\n