{"id":26570,"date":"2016-01-06T08:00:00","date_gmt":"2016-01-06T16:00:00","guid":{"rendered":"http:\/\/content26.com\/?p=26570"},"modified":"2017-02-22T10:49:51","modified_gmt":"2017-02-22T18:49:51","slug":"adding-strategic-content-to-product-pages","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/adding-strategic-content-to-product-pages\/","title":{"rendered":"Four Ways to Add Strategic Content to Your Product Pages"},"content":{"rendered":"<p>Yesterday, we covered <a href=\"http:\/\/content26.com\/blog\/keeping-up-with-amazon-seller-content-changes\" target=\"_blank\">the ways Amazon has given third-party sellers access to enhanced A+\u00a0content<\/a> for their product pages.\u00a0So does this mean Amazon has given smaller brands the content tools to compete with big brands?<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-26582\" src=\"http:\/\/content26.com\/wp-content\/uploads\/c26_race_editorial_illustration_3-PAIGEFinal-1.png\" alt=\"Strategic-Content-Product-Pages\" width=\"600\" height=\"270\" srcset=\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/c26_race_editorial_illustration_3-PAIGEFinal-1.png 600w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/c26_race_editorial_illustration_3-PAIGEFinal-1-175x79.png 175w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/c26_race_editorial_illustration_3-PAIGEFinal-1-300x135.png 300w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/c26_race_editorial_illustration_3-PAIGEFinal-1-120x54.png 120w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>We\u00a0think not. The reason? Small sellers\u00a0might be able to publish A+ content, but they\u00a0still can&#8217;t\u00a0create strategic content on Amazon.<\/p>\n<p>Before we get into what strategic content is and why it&#8217;s so important, let&#8217;s\u00a0review why brands big and small are clamoring for content on their Amazon product pages.<\/p>\n<h2>What&#8217;s the Big Deal, Anyway?<\/h2>\n<p>While statistics vary, Amazon claims that adding A+\u00a0content to product pages <a href=\"http:\/\/content26.com\/blog\/amazon-vc-2-1-bundling-content\/\" target=\"_blank\">increases sales 3% to 10%<\/a>.\u00a0Beyond boosting conversion rates, enhanced product pages have been shown to help with the following:<\/p>\n<ul>\n<li>Improved <a href=\"http:\/\/content26.com\/blog\/shoppers-look-for-images-on-cpg-product-pages\/\" target=\"_blank\">shopper engagement<\/a><\/li>\n<li>Decreased return rates<\/li>\n<li>Better reviews<\/li>\n<li>Stronger <a href=\"http:\/\/content26.com\/blog\/online-content-offline-sales-infographic\/\" target=\"_blank\">offline sales<\/a><\/li>\n<li>Higher market share<\/li>\n<li>Better placement in <a href=\"http:\/\/content26.com\/blog\/walmart-coms-seo-best-practices-pay-off\/\" target=\"_blank\">Google search results<\/a><\/li>\n<li>Better placement in <a href=\"http:\/\/content26.com\/blog\/amazon-search-depends-on-relevance\/\" target=\"_blank\">Amazon\u2019s internal search results<\/a><\/li>\n<\/ul>\n<h2>Four Ways to Add Strategic Content<\/h2>\n<p>So we can agree that enhanced content is essential. But here&#8217;s the thing: in many categories a majority of top-selling products already have Amazon A+ content.<\/p>\n<p>These days, you need to go beyond enhanced content\u00a0and create\u00a0strategic content for Amazon. Strategic content is the area\u00a0where large brands continue to have a distinct competitive advantage over small brands. The\u00a0<a href=\"http:\/\/content26.com\/blog\/amazon-vendor-central-v-seller-central\/\" target=\"_blank\">Amazon Vendor Central platform<\/a>, available only to large wholesale vendors, is what makes a strategic approach to content possible.<\/p>\n<p>Here are four ways we have been working with Amazon vendors to create strategic content:<img loading=\"lazy\" class=\"alignright size-medium wp-image-26552\" src=\"http:\/\/content26.com\/wp-content\/uploads\/CIC-300x222.png\" alt=\"CIC\" width=\"300\" height=\"222\" srcset=\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/CIC-300x222.png 300w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/CIC-120x89.png 120w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/CIC.png 650w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<ol>\n<li><strong>Up-to-Date Content<\/strong>\u00a0\u2013 Amazon Vendor Central allows brands to refresh content on a regular basis to keep it consistent with your current marketing initiatives and to allow brands to react quickly to market changes<\/li>\n<li><strong>SEO-Optimized Content<\/strong> \u2013 Amazon Vendor Central tools make it possible to come up with\u00a0a search engine optimization strategy involving keyword usage in titles and enhanced content<\/li>\n<li><strong>Paid Content<\/strong> \u2013 Amazon has keyword and sponsored ad content similar to what\u2019s available on Google which can be a great way to gain market share<\/li>\n<li><strong>Content Analytics<\/strong> \u2013 Amazon analytics can be combined with other tools to help optimize your content strategy<\/li>\n<\/ol>\n<h2>The Takeaway<\/h2>\n<p>Amazon vendors should take advantage of the ability to update and refresh content as this is a central part of creating innovative, strategic content that keeps up with ecommerce.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday, we covered the ways Amazon has given third-party sellers access to enhanced A+\u00a0content for their product pages.\u00a0So does this&#8230;<\/p>\n","protected":false},"author":21,"featured_media":26604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[125,789,1460],"tags":[577,1403,902,1334,23,909,1391,75,875,1259],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"When it comes to creating strategic content on Amazon, big brands still have important advantages over smaller rivals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/987654321.space\/c26_dev\/blog\/adding-strategic-content-to-product-pages\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four Ways to Add Strategic Content to Your Product Pages | content26\" \/>\n<meta property=\"og:description\" content=\"When it comes to creating strategic content on Amazon, big brands still have important advantages over smaller rivals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/987654321.space\/c26_dev\/blog\/adding-strategic-content-to-product-pages\/\" \/>\n<meta property=\"og:site_name\" content=\"content26\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-06T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-22T18:49:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/Four-Ways-FeatureImageFinal.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"305\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trinity Hartman\" 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