{"id":27197,"date":"2016-08-24T16:45:56","date_gmt":"2016-08-24T23:45:56","guid":{"rendered":"http:\/\/content26.com\/?p=27197"},"modified":"2017-02-21T13:16:16","modified_gmt":"2017-02-21T21:16:16","slug":"enhanced-content-on-amazon-vendor-express","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/enhanced-content-on-amazon-vendor-express\/","title":{"rendered":"Enhanced Content on Amazon Vendor Express"},"content":{"rendered":"

One of our most popular blog topics is Amazon Vendor Express, the service Amazon offers to sellers who don\u2019t qualify for the invite-only Amazon Vendor Central<\/a>.<\/p>\n

We\u2019ve found that \u2013 for most brands \u2013 managing Vendor Express content is too clunky and expensive to be worth the effort.<\/p>\n

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We put together this overview of creating content through Vendor Express so that you can decide for yourself if the service is right for your brand (just don\u2019t ask content26 to create Vendor Express content for you).<\/p>\n

Enhanced Content on Amazon Vendor Express<\/strong>
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Amazon Vendor Express didn\u2019t have A+ content creation options when it first launched<\/a> in March 2015, but they added it in September of that year<\/a>. Clearly, Amazon understands that A+ content (the Amazon-specific term for enhanced content) has been shown to increase shopper engagement while decreasing return rates.<\/p>\n

While Vendor Express product pages look the same as those available to Amazon vendors, there are a couple of key differences. First, several of the more advanced modules are not available, putting many of the cross-selling capabilities beyond reach. Secondly, there\u2019s no self-service option, making it expensive and cumbersome to upload, maintain, and change the content.<\/p>\n

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Vendor Express sellers must submit content using a Microsoft Word template and a team at Amazon builds it. This Amazon-builds-it-for-you approach differs\u00a0from Amazon Vendor Express, where vendors can create A+ pages using self-service modules<\/a>.<\/p>\n

Why Enhanced Content Matters
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\n<\/strong>Some sellers with only a few products might find that Vendor Express is worth the effort and expense. If you are planning to go ahead and create enhanced content for your Amazon Vendor Express products, here are several content elements you\u2019ll want to include:<\/p>\n