{"id":27211,"date":"2016-08-31T10:49:26","date_gmt":"2016-08-31T17:49:26","guid":{"rendered":"http:\/\/content26.com\/?p=27211"},"modified":"2018-06-04T13:17:26","modified_gmt":"2018-06-04T20:17:26","slug":"amazon-grocery-top-ranking-brands","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/amazon-grocery-top-ranking-brands\/","title":{"rendered":"Amazon Grocery: Top Ranking Brands"},"content":{"rendered":"

Amazon grocery is expected to grow at a rate of 22% per year. By 2019 Amazon will become one of the top 10 grocers in the United States<\/a>. Amazon\u2019s rise in grocery is attributed to their Prime membership offerings and the tendency of millennials to buy groceries online.<\/p>\n

Amazon\u2019s growing importance has forced food companies to re-think their approach to product content. But how can your brand get started with content on Amazon?<\/p>\n

We looked for 5 brands that could serve as inspiration for creating a great Amazon shopping experience. See how the pros create great ecommerce content and how they compare to your own product pages.<\/p>\n

\"Amazon<\/p>\n

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Brands with Effective Amazon Grocery Content<\/strong><\/p>\n

I recently got more than 7,000 hits when searching for \u201cgranola\u201d on Amazon. So if you\u2019re selling granola, how do you make sure your product stands out from the others on Amazon\u2019s crowded digital shelf?<\/p>\n

One common answer is to explore Amazon\u2019s various advertising options help with discoverability. However, that answer is only available to brands with access to Amazon Vendor Central.<\/p>\n

For all brands, it\u2019s crucial to focus time and attention on product page content in order to optimize for Amazon search engines and a smooth shopping experience.<\/p>\n

I\u2019ll provide advice for creating outstanding Amazon grocery content later on, but first, here\u2019s our list of 5 Amazon grocery vendors that are setting the standard for product content:<\/p>\n

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  1. Similac (Abbott Laboratories)<\/li>\n
  2. Nature Valley (General Mills)<\/li>\n
  3. Izze (PepsiCo)<\/li>\n
  4. Vega (WhiteWave)<\/li>\n
  5. San Francisco Bay Coffee (Rogers Family Company)<\/li>\n<\/ol>\n

    The following brands also deserve an honorable mention: Enfagrow (Mead Johnson), bai (Bai Brands), L\u00c4RABAR (General Mills), and Quaker (PepsiCo).<\/p>\n

    How They Do It: Understanding Product Page Content<\/strong><\/p>\n

    To come up with our list, we looked at 107 vendors with multiple bestselling products in the Amazon grocery category over the past 12 months. Once we had identified that elite group, we analyzed the product page content for Amazon compliance and adherence to industry best practices.<\/p>\n

    We evaluated essential content (product title, bullets, and basic description) as well as enhanced (Amazon A+) content.<\/p>\n

    Read on to find out what each of these brands are doing right.<\/p>\n

    Similac<\/a>: Going Beyond the Basics
    \n<\/strong><\/p>\n

    \"similac_A+\"Abbott Laboratories does a great job with its Similac Go & Grow product pages. In particular, the brand\u2019s enhanced content stands out.<\/p>\n

    Similac\u2019s enhanced content includes the following imagery:<\/p>\n