{"id":27232,"date":"2018-10-03T11:05:05","date_gmt":"2018-10-03T18:05:05","guid":{"rendered":"http:\/\/content26.com\/?p=27232"},"modified":"2019-07-30T15:51:27","modified_gmt":"2019-07-30T22:51:27","slug":"the-benefits-of-amazon-a-content","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/the-benefits-of-amazon-a-content\/","title":{"rendered":"The Benefits of Amazon A+ Content"},"content":{"rendered":"

Last year, Amazon accounted for 60% of all online sales in the U.S.<\/a> If you\u2019re selling on Amazon, you\u2019d be wise to get the most out of your product pages.<\/p>\n

The smartest way to do this is by creating Amazon enhanced content (or simply A+ content). A+ content pages boost your discoverability on Amazon<\/strong> while also creating a better digital shopping experience<\/strong> for your customers. Vendors now have the option of Basic A+ modules or Premium A+ modules<\/a> (depending on eligibility). Released in 2018, Premium A+ content allows brands to present their products with more visual appeal and enhanced interactive experiences.<\/p>\n

What is Amazon A+ Content?<\/strong><\/h2>\n

Amazon A+ content goes a step beyond essential content<\/a> by creating a rich online shopping experience. This enhanced content uses different elements to provide all the details online shoppers need to know about a product.<\/p>\n

An Amazon A+ content page contains<\/p>\n

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  1. Multiple, varied product images<\/strong>, <\/strong>including different angles, close-ups, and lifestyle shots.<\/li>\n
  2. A short, informative introduction <\/strong>explaining your product in 100 words or fewer.<\/li>\n
  3. A concise list of bullets<\/strong>, with each line covering a main product feature and benefit.<\/li>\n
  4. Supporting paragraphs with scannable headers <\/strong>that dive deeper into the features, benefits, and product specs.<\/li>\n
  5. A \u201cWhat\u2019s in the Box<\/strong>\u201d section<\/strong> listing all components of the products, so customers know exactly what they\u2019re buying.<\/li>\n
  6. Other elements may include videos<\/strong>, 360 product views, and<\/strong> a matrix (or comparison chart<\/strong>)<\/strong> for cross-selling items within a product family.<\/li>\n<\/ol>\n

    Want an example of a successful A+ page in action? Our breakdown of Calphalon\u2019s A+ page<\/a> shows you how it\u2019s done.<\/p>\n

    What is Premium Amazon A+ Content?<\/h2>\n

    Premium A+ content<\/a> goes a step beyond basic A+ c by creating a rich online shopping experience. This enhanced content uses multiple techniques to creatively provide all the details online shoppers need to know about a product.<\/p>\n

    \"\"<\/p>\n

    A Premium Amazon A+ content page contains<\/p>\n

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    1. Enhanced visuals and product images, <\/strong>including 7 modules that feature full-width images.<\/li>\n
    2. Integrated videos<\/strong> up to three minutes in length and HD quality (720p).<\/li>\n
    3. Interactive experiences <\/strong>such as hotspot modules that respond to a customer hovering over product features and carousel modules for consumers to scroll through.<\/li>\n
    4. Enhanced FAQ listings<\/strong> that increase consumer confidence with an interactive and engaging layout.<\/li>\n
    5. Enhanced product pages that are mobile and voice friendly<\/strong> and integrate well with Amazon\u2019s Alexa system.<\/li>\n<\/ol>\n

      Want an example of a successful Premium A+ page in action? You can view the new features in action on Samsung’s 65-Inch 4K Ultra HD Smart QLED TV<\/a> product page.<\/p>\n

      Why Amazon Enhanced Content Works<\/strong><\/h2>\n

      No doubt about it: when it comes to online shopping, a product page represents the product on the shelf. Create a full, dynamic view of your product and you\u2019ll increase sales and customer satisfaction. Here are some specific benefits of both Basic and Premium A+ content:<\/p>\n

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      1. Appeals to different shopping styles.<\/strong>\u00a0Some shoppers scour each paragraph for every detail, while others scan headers and bullet points for a general overview. Images and videos offer a quick impression and appeal to visual learners. Comparison charts help cross-sell and inform shoppers off all the items within a product family. Learn how each element appeals to a different shopping style with our Anatomy of an A+ Page<\/a> infographic.<\/li>\n
      2. Makes a stronger first impression.<\/strong>\u00a0Amazon carries millions<\/em> of products, so standing out is a must. A+ content helps you capture your customers\u2019 attention within<\/li>\n
      3. Creates a full digital shopping experience.<\/strong>\u00a0Quality A+ content serves as a digital sales and customer service team. Enhanced content builds consumer confidence, minimizes returns, and helps keep customers happy.<\/li>\n<\/ol>\n

        Let Us Build Your A+ Pages<\/strong><\/h2>\n

        Successful Amazon A+ content takes skill, that\u2019s where we come in. Our strategic approach to A+ content<\/a> has boosted online sales for some of the world\u2019s most iconic brands.<\/p>\n

        We understand each step of the content lifecycle on Amazon\u2013content creation, design, delivery, SEO, optimization, and analytics. We also help our clients\u00a0make sense of Amazon\u2019s extensive content requirements<\/a> while helping them maintain their brand identity on the site.<\/p>\n

        Editor’s Note: This blog post was updated on October 3, 2018 to reflect new information regarding Premium A+ modules.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

        Last year, Amazon accounted for 60% of all online sales in the U.S. If you\u2019re selling on Amazon, you\u2019d be…<\/p>\n","protected":false},"author":12,"featured_media":39214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[125,789],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\t\n\t\n\t\n