{"id":30653,"date":"2017-04-19T14:50:47","date_gmt":"2017-04-19T21:50:47","guid":{"rendered":"http:\/\/content26.com\/?p=30653"},"modified":"2018-05-18T17:19:14","modified_gmt":"2018-05-19T00:19:14","slug":"start-preparing-now-for-amazon-prime-day","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/start-preparing-now-for-amazon-prime-day\/","title":{"rendered":"Start Preparing Now for Amazon Prime Day"},"content":{"rendered":"

Amazon\u2019s Prime Day is approaching. If the previous two years are any indication, Prime Day has earned a spot on the marketing calendars of all consumer brands. Prime Day sales rival Black Friday or Cyber Monday on Amazon. In fact, the retailer reported 18% more orders placed last Prime Day\u00a0<\/a>than the previous Black Friday.<\/p>\n

The mid-July retailer-created holiday is similar to Black Friday, with deep discounts on tons of products. The key differences are that it is only available to Prime registered shoppers and there isn\u2019t a lot of competition across other retailers.<\/p>\n

\"Amazon<\/p>\n

But for marketers, Amazon Prime Day is about much more than discounted products and deals. The amount of traffic that will visit Amazon provides an amazing opportunity to increase visibility for all your products, discounted or not, on a key online channel. Given that Amazon accounted for 60% of all online sales in the U.S. last year, it\u2019s an e-retail channel that is worth some extra attention.<\/p>\n

Though the exact date has not yet been announced for Prime Day (typically in mid-July), below are a couple ways you can begin preparing now for the sales extravaganza.<\/p>\n

Preparing for Amazon Prime Day<\/strong><\/h2>\n

Review and Optimize Product Page Content<\/strong><\/p>\n

If you don\u2019t know the state of your product page content, now is the time to find out. Whether your product will be a featured sale item or simply benefit from the extra eyeballs, make sure your product content is compelling and informative.<\/p>\n

For brands, this means updating essential content, elements like:<\/p>\n