{"id":30827,"date":"2017-05-02T10:56:14","date_gmt":"2017-05-02T17:56:14","guid":{"rendered":"http:\/\/content26.com\/?p=30827"},"modified":"2017-06-06T10:48:50","modified_gmt":"2017-06-06T17:48:50","slug":"amazon-marketing-services-webinar-improve-ams-budget-forecasting","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/","title":{"rendered":"Amazon Marketing Services Webinar: Improve AMS Budget Forecasting"},"content":{"rendered":"<p>Developing the right strategy is vital to a successful Amazon Marketing Services (AMS) campaign. But getting there also requires a solid budget to support your campaign. In our first\u00a0<a href=\"http:\/\/content26.com\/blog\/amazon-marketing-services-5-common-mistakes-to-avoid-webinar\/\">webinar<\/a>, we shared some common mistakes brands make with AMS. Now we\u2019re back at it again with a focus on AMS\u00a0budget forecasting.<\/p>\n<p>In our latest AMS webinar, Preston Keaton (SEM Manager) and Sok Kahn (SEM Specialist) discuss effective forecasting and the importance of both qualitative and quantitative data for this process.<\/p>\n<p>Many brands rely heavily on numbers for budget forecasting. Measurable data is essential to the process, but it won\u2019t provide a clear, well-studied forecast on its own. Soft data, like intuition and industry knowledge and trends, can help you interpret the numbers. Together, they bring your budget forecast into sharper focus.<\/p>\n<p><a href=\"http:\/\/content26.com\/ecommerce-content-resources\/webinars\/how-to-improve-amazon-marketing-services-budget-forecasting-webinar\/\"><img loading=\"lazy\" class=\"aligncenter wp-image-30886 size-large\" src=\"http:\/\/content26.com\/wp-content\/uploads\/Screenshot-258-1024x579.png\" alt=\"AMS Budget Forecasting\" width=\"1024\" height=\"579\" srcset=\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/Screenshot-258-1024x579.png 1024w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/Screenshot-258-175x99.png 175w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/Screenshot-258-300x170.png 300w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/Screenshot-258-768x434.png 768w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/Screenshot-258.png 1904w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/content26.com\/ecommerce-content-resources\/webinars\/how-to-improve-amazon-marketing-services-budget-forecasting-webinar\/\" target=\"_blank\" rel=\"noopener noreferrer\">Download this webinar<\/a> to hear Preston and Sok\u2019s valuable tips for developing a forecasting strategy that will make the most of your AMS dollars.<\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 444px; left: 20px;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 444px; left: 20px;\">Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Developing the right strategy is vital to a successful Amazon Marketing Services (AMS) campaign. But getting there also requires a&#8230;<\/p>\n","protected":false},"author":12,"featured_media":31218,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[789,1461],"tags":[1403,1434,1464,909,1401],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"In this webinar, Preston and Sok talk about AMS budget forecasting and how qualitative and quantitative data should influence your campaign optimization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Marketing Services Webinar: Improve AMS Budget Forecasting | content26\" \/>\n<meta property=\"og:description\" content=\"In this webinar, Preston and Sok talk about AMS budget forecasting and how qualitative and quantitative data should influence your campaign optimization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/\" \/>\n<meta property=\"og:site_name\" content=\"content26\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-02T17:56:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-06-06T17:48:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/How-to-Improve-AMS-Budget-Forcasting-Webinar-Thumbnail.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Angela Delarmente\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#organization\",\"name\":\"content26\",\"url\":\"https:\/\/987654321.space\/c26_dev\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png\",\"contentUrl\":\"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png\",\"width\":274,\"height\":63,\"caption\":\"content26\"},\"image\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#website\",\"url\":\"https:\/\/987654321.space\/c26_dev\/\",\"name\":\"content26\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/987654321.space\/c26_dev\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/How-to-Improve-AMS-Budget-Forcasting-Webinar-Thumbnail.png\",\"contentUrl\":\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/How-to-Improve-AMS-Budget-Forcasting-Webinar-Thumbnail.png\",\"width\":768,\"height\":768,\"caption\":\"How to Improve AMS Budget Forecasting Webinar\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/#webpage\",\"url\":\"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/\",\"name\":\"Amazon Marketing Services Webinar: Improve AMS Budget Forecasting | content26\",\"isPartOf\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/#primaryimage\"},\"datePublished\":\"2017-05-02T17:56:14+00:00\",\"dateModified\":\"2017-06-06T17:48:50+00:00\",\"description\":\"In this webinar, Preston and Sok talk about AMS budget forecasting and how qualitative and quantitative data should influence your campaign optimization.\",\"breadcrumb\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Amazon Marketing Services Webinar: Improve AMS Budget Forecasting\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/#webpage\"},\"author\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#\/schema\/person\/d41c84f792bdcbfa7d23c0e3fc91f72b\"},\"headline\":\"Amazon Marketing Services Webinar: Improve AMS Budget Forecasting\",\"datePublished\":\"2017-05-02T17:56:14+00:00\",\"dateModified\":\"2017-06-06T17:48:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/#webpage\"},\"wordCount\":169,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#organization\"},\"image\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/How-to-Improve-AMS-Budget-Forcasting-Webinar-Thumbnail.png\",\"keywords\":[\"Amazon\",\"Amazon Marketing Services\",\"Budget Forecasting\",\"Content Strategy\",\"SEO\"],\"articleSection\":[\"Blog\",\"Ecommerce Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#\/schema\/person\/d41c84f792bdcbfa7d23c0e3fc91f72b\",\"name\":\"Angela Delarmente\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/134f2a007eceb5d3780c445e4f4d2348?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/134f2a007eceb5d3780c445e4f4d2348?s=96&d=mm&r=g\",\"caption\":\"Angela Delarmente\"},\"description\":\"Angela got her start in content marketing as a special project lead for content26. These days, she continues to apply her content creation knowledge as a freelance writer. She's also an independent artisan working in metals. When she's not writing, she's growing Knuckle Kiss Jewelry, her line of modern, handcrafted pieces.\",\"url\":\"https:\/\/987654321.space\/c26_dev\/blog\/author\/angela\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"description":"In this webinar, Preston and Sok talk about AMS budget forecasting and how qualitative and quantitative data should influence your campaign optimization.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/","og_locale":"en_US","og_type":"article","og_title":"Amazon Marketing Services Webinar: Improve AMS Budget Forecasting | content26","og_description":"In this webinar, Preston and Sok talk about AMS budget forecasting and how qualitative and quantitative data should influence your campaign optimization.","og_url":"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/","og_site_name":"content26","article_published_time":"2017-05-02T17:56:14+00:00","article_modified_time":"2017-06-06T17:48:50+00:00","og_image":[{"width":768,"height":768,"url":"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/How-to-Improve-AMS-Budget-Forcasting-Webinar-Thumbnail.png","type":"image\/png"}],"twitter_misc":{"Written by":"Angela Delarmente","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/987654321.space\/c26_dev\/#organization","name":"content26","url":"https:\/\/987654321.space\/c26_dev\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/987654321.space\/c26_dev\/#logo","inLanguage":"en-US","url":"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png","contentUrl":"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png","width":274,"height":63,"caption":"content26"},"image":{"@id":"https:\/\/987654321.space\/c26_dev\/#logo"}},{"@type":"WebSite","@id":"https:\/\/987654321.space\/c26_dev\/#website","url":"https:\/\/987654321.space\/c26_dev\/","name":"content26","description":"","publisher":{"@id":"https:\/\/987654321.space\/c26_dev\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/987654321.space\/c26_dev\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/#primaryimage","inLanguage":"en-US","url":"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/How-to-Improve-AMS-Budget-Forcasting-Webinar-Thumbnail.png","contentUrl":"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/How-to-Improve-AMS-Budget-Forcasting-Webinar-Thumbnail.png","width":768,"height":768,"caption":"How to Improve AMS Budget Forecasting Webinar"},{"@type":"WebPage","@id":"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/#webpage","url":"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/","name":"Amazon Marketing Services Webinar: Improve AMS Budget Forecasting | content26","isPartOf":{"@id":"https:\/\/987654321.space\/c26_dev\/#website"},"primaryImageOfPage":{"@id":"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/#primaryimage"},"datePublished":"2017-05-02T17:56:14+00:00","dateModified":"2017-06-06T17:48:50+00:00","description":"In this webinar, Preston and Sok talk about AMS budget forecasting and how qualitative and quantitative data should influence your campaign optimization.","breadcrumb":{"@id":"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Amazon Marketing Services Webinar: Improve AMS Budget Forecasting"}]},{"@type":"Article","@id":"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/#article","isPartOf":{"@id":"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/#webpage"},"author":{"@id":"https:\/\/987654321.space\/c26_dev\/#\/schema\/person\/d41c84f792bdcbfa7d23c0e3fc91f72b"},"headline":"Amazon Marketing Services Webinar: Improve AMS Budget Forecasting","datePublished":"2017-05-02T17:56:14+00:00","dateModified":"2017-06-06T17:48:50+00:00","mainEntityOfPage":{"@id":"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/#webpage"},"wordCount":169,"commentCount":0,"publisher":{"@id":"https:\/\/987654321.space\/c26_dev\/#organization"},"image":{"@id":"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/#primaryimage"},"thumbnailUrl":"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/How-to-Improve-AMS-Budget-Forcasting-Webinar-Thumbnail.png","keywords":["Amazon","Amazon Marketing Services","Budget Forecasting","Content Strategy","SEO"],"articleSection":["Blog","Ecommerce Advertising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-improve-ams-budget-forecasting\/#respond"]}]},{"@type":"Person","@id":"https:\/\/987654321.space\/c26_dev\/#\/schema\/person\/d41c84f792bdcbfa7d23c0e3fc91f72b","name":"Angela Delarmente","image":{"@type":"ImageObject","@id":"https:\/\/987654321.space\/c26_dev\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/134f2a007eceb5d3780c445e4f4d2348?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/134f2a007eceb5d3780c445e4f4d2348?s=96&d=mm&r=g","caption":"Angela Delarmente"},"description":"Angela got her start in content marketing as a special project lead for content26. These days, she continues to apply her content creation knowledge as a freelance writer. She's also an independent artisan working in metals. When she's not writing, she's growing Knuckle Kiss Jewelry, her line of modern, handcrafted pieces.","url":"https:\/\/987654321.space\/c26_dev\/blog\/author\/angela\/"}]}},"_links":{"self":[{"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/posts\/30827"}],"collection":[{"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/comments?post=30827"}],"version-history":[{"count":6,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/posts\/30827\/revisions"}],"predecessor-version":[{"id":30979,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/posts\/30827\/revisions\/30979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/media\/31218"}],"wp:attachment":[{"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/media?parent=30827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/categories?post=30827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/tags?post=30827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}