{"id":31316,"date":"2017-06-14T12:04:53","date_gmt":"2017-06-14T19:04:53","guid":{"rendered":"http:\/\/content26.com\/?p=31316"},"modified":"2017-06-15T12:14:16","modified_gmt":"2017-06-15T19:14:16","slug":"content26-takeaways-from-irce-2017","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/content26-takeaways-from-irce-2017\/","title":{"rendered":"Content26 Takeaways from IRCE 2017"},"content":{"rendered":"

\"\"I had the chance to attend Internet Retailer\u2019s 2017 Conference and Exhibition<\/a> in Chicago last week. McCormick Center\u2019s East Building was brimming with retailers, agencies, and brands from all\u00a0over the country.<\/p>\n

IRCE had a lot to offer with over 1,000 booths, topics ranging from data science to international market-entry, and dozens of speakers from companies like Under Armour, Walmart Labs, Amazon and many more.<\/p>\n

After two days of listening to speakers from every part of this industry; I saw some common themes arise.<\/p>\n

It is not enough to simply put your product on an online marketplace.<\/strong><\/h2>\n

Customers are using websites as a tool to do research more than ever before. They are bombarded with products through email, advertisements and through searches on online marketplaces. Brands must rise above all the clutter and show the customer how they fit into their life.<\/p>\n

Companies like Sephora, are using technology to interact with their customers through augmented reality. They found an opportunity to reach the consumer through their mobile devices and bridge the gap between the in-store experience and shopping online. From their mobile device, customers can \u201ctry on\u201d different products and see which they like before ordering. More brands will start to take this route and experiment with augmented reality.<\/p>\n

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Sephora is taking customer experience to the next level in their augmented reality app. #IRCE17<\/a> #mobile<\/a><\/p>\n

\u2014 content26 (@content26) June 7, 2017<\/a><\/p><\/blockquote>\n