{"id":31736,"date":"2017-07-26T02:49:25","date_gmt":"2017-07-26T09:49:25","guid":{"rendered":"http:\/\/content26.com\/?p=31736"},"modified":"2018-08-03T16:54:18","modified_gmt":"2018-08-03T23:54:18","slug":"new-definitive-guide-amazon-marketing-services","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/new-definitive-guide-amazon-marketing-services\/","title":{"rendered":"The New Definitive Guide to Amazon Marketing Services"},"content":{"rendered":"

In October of 2016, content26 released the\u00a0Definitive Guide to Amazon Marketing Services<\/a>, a comprehensive document\u00a0designed to help vendors increase visibility and sales on the platform. This week, we’ve updated our popular AMS guide <\/a>with new and updated information including an AMS case study.<\/p>\n

This guide\u00a0helps vendors who were new to AMS to understand its key features, including the three basic AMS ad-types, how campaigns are structured, and how AMS differs from advertising with Google. It also offers tips for running successful campaigns and outlines why it is important to pair year-round ad campaigns with regularly optimized dynamic product page content.<\/p>\n

\"Guide<\/a><\/p>\n

The Benefits of Strategically Managed Campaigns<\/h2>\n

Since content26 started managing AMS campaigns for our clients<\/a>, they have seen a 19% decrease in average cost per click, a 55% decrease in advertising cost of sales, and more than a 2x increase in return on ad spend. When these campaigns are combined with our content services, clients have increased their AMS revenue by more than 700%.<\/p>\n

We consider ourselves pros at creating, optimizing, and reporting on Amazon Marketing Services. But AMS is still a relatively new service, and as it has grown and evolved, so have the best practices for operating within it.<\/p>\n

As such, we have revamped our Definitive Guide to Amazon Marketing Services to reflect the new information we’ve gathered over the previous year.<\/p>\n

What’s New in Version 2.0<\/h2>\n

Our new Definitive Guide offers updated statistics, expanded explanations of AMS features, and more robust advice for keeping advertising costs down and creating a dynamic shopping experience for customers.<\/p>\n

The updated guide also includes a detailed case study of a client who tasked content26 with restructuring campaigns for over 50 beverage products. In this case study, we break down how approaching the campaigns more strategically resulted in a dramatic return on ad spend for the client.<\/p>\n

Download our new Definitive Guide to Amazon Marketing Services and learn how to get the most out of your AMS campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"

In October of 2016, content26 released the\u00a0Definitive Guide to Amazon Marketing Services, a comprehensive document\u00a0designed to help vendors increase visibility…<\/p>\n","protected":false},"author":50,"featured_media":28012,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[125,1462],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\t\n\t\n\t\n