{"id":31761,"date":"2017-08-02T10:43:54","date_gmt":"2017-08-02T17:43:54","guid":{"rendered":"http:\/\/content26.com\/?p=31761"},"modified":"2019-06-04T10:47:03","modified_gmt":"2019-06-04T17:47:03","slug":"amazon-makes-a-mobile-content-a-prioritu","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/amazon-makes-a-mobile-content-a-prioritu\/","title":{"rendered":"Amazon Makes A+ Mobile Content a Priority"},"content":{"rendered":"

You may have noticed that Amazon recently moved mobile\u00a0A+ content out from under the \u201cSee More\u201d link to a more prominent position for mobile shoppers. It\u2019s now located just a few swipes down from the top of the page.<\/p>\n

For example, this is a mobile shopper\u2019s first look at the features and benefits of Belkin\u2019s USB Car Charger on Amazon:<\/p>\n

\"mobile<\/p>\n

This content rearrangement has been rolled out to all product categories on Amazon. This is a significant change from the 2016 mobile layout. It also departs from Amazon\u2019s current desktop layout, where essential content is given prime real estate at the top of the page, and A+ content is relegated to a lower position.<\/p>\n

Mobile A+ Content Builds Trust and Increases Sales<\/h2>\n

We\u2019ve called essential content the meat and potatoes<\/a> of the product page because essential content (product titles, bullets, etc.) are foundational pieces that are absolutely necessary for a trustworthy product page. However, this update means that Amazon has decided to serve mobile shoppers enhanced A+ content as the main course.<\/p>\n

Perhaps this isn\u2019t so surprising. Amazon has touted a 3 \u2013 10% sales lift that results from including enhanced A+ content. At the same time, an estimated 50% of online shoppers in the US are using Amazon\u2019s mobile app, so it might be that Amazon has identified a need among mobile shoppers for a more detailed, visual product story.<\/p>\n

Many brands are focused on Amazon Marketing Services (AMS) and search-optimized essential content to win over new customers. Amazon has surpassed Google as the most trafficked product marketing platform, and over 55% of customers are now starting their product searches on Amazon<\/a>. Yet, as we\u2019ve pointed out before<\/a>, enhanced A+ content remains an indispensable tool for converting product page visitors to customers.<\/p>\n

Algorithm Changes on Amazon are Common<\/h2>\n

Amazon regularly changes its algorithms and systems so moving A+ content to a more prominent position for mobile shopping isn\u2019t a great surprise. But by shifting A+ content into the mobile \u201cspotlight,\u201d Amazon is highlighting its vital role in the consumer journey.<\/p>\n

Content26 CEO Tony Martinelli weighs in:<\/p>\n

\u201cThis yet again reinforces the need for a complete detail page, top to bottom. Every part of the page is important because only Amazon has the power to manipulate the order and discoverability of brand content.\u201d<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

You may have noticed that Amazon recently moved mobile\u00a0A+ content out from under the \u201cSee More\u201d link to a more…<\/p>\n","protected":false},"author":14,"featured_media":30284,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[125,789],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\t\n\t\n\t\n