{"id":32330,"date":"2017-08-07T04:28:16","date_gmt":"2017-08-07T11:28:16","guid":{"rendered":"http:\/\/content26.com\/?p=32330"},"modified":"2017-08-10T14:17:48","modified_gmt":"2017-08-10T21:17:48","slug":"amazon-marketing-services-dpv-metric-webinar","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-dpv-metric-webinar\/","title":{"rendered":"AMS Webinar: Using DPV Metrics for Headline Search Campaign Optimization"},"content":{"rendered":"<p>Amazon Marketing Services (AMS) <a href=\"http:\/\/content26.com\/blog\/how-does-amazon-marketing-services-work\/\">allows vendors to create a variety of targeted ads<\/a> that can reach potential customers at different points in the &#8220;sales funnel.&#8221; Traditionally, customers gain awareness of a product at the top of the funnel, then become interested, make a decision to buy, and eventually take action to complete the sale at the bottom.<\/p>\n<p>Headline Search Ads affect the part of the sales funnel where a potential customer goes from, &#8220;I <em>think<\/em> I&#8217;m going to buy this product,&#8221; to, &#8220;I <em>will<\/em> buy this product.&#8221; Getting the most out of your Headline Search Ads is an essential part of a successful AMS campaign.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/content26.com\/ecommerce-content-resources\/webinars\/using-dpv-for-headline-search-campaign-optimization-webinar\/\"><img loading=\"lazy\" class=\"aligncenter wp-image-32331 size-large\" src=\"http:\/\/content26.com\/wp-content\/uploads\/DPV-webinar-banner-1024x538.png\" alt=\"DPV Metrics\" width=\"1024\" height=\"538\" srcset=\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/DPV-webinar-banner.png 1024w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/DPV-webinar-banner-175x92.png 175w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/DPV-webinar-banner-300x158.png 300w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/DPV-webinar-banner-768x404.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>In this AMS webinar, Preston Keaton (Director of Search Engine Marketing) and Sok Kahn (SEM Account Manager) break down how Detail Page Views (DPV) can be used as a valuable metric to gain insights into the health of your Headline Search campaigns.<\/p>\n<p>When customers click on a Headline Search Ad they are sent to a customized landing page. If they click through from the landing page to a see a product, that is a considered a Detail Page View. When DPVs are high, it signals engaged customers. High customer engagement equals higher sales. Low DPV rates can mean there are issues with your product detail pages.<\/p>\n<p><a href=\"http:\/\/content26.com\/ecommerce-content-resources\/webinars\/using-dpv-for-headline-search-campaign-optimization-webinar\/\" target=\"_blank\" rel=\"noopener\">Download the webinar<\/a> to learn how to look at your campaign&#8217;s DPV numbers to get a better sense of whether your customers are highly engaged and interested in buying or simply clicking through.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon Marketing Services (AMS) allows vendors to create a variety of targeted ads that can reach potential customers at different&#8230;<\/p>\n","protected":false},"author":50,"featured_media":32413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[125,1461,1462],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta 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