{"id":32565,"date":"2017-08-20T15:47:16","date_gmt":"2017-08-20T22:47:16","guid":{"rendered":"http:\/\/content26.com\/?p=32565"},"modified":"2018-08-03T16:55:32","modified_gmt":"2018-08-03T23:55:32","slug":"newell-brands-case-study-reaching-ecommerce-goals-with-product-content-and-ams","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/newell-brands-case-study-reaching-ecommerce-goals-with-product-content-and-ams\/","title":{"rendered":"Newell Brands Case Study: Reaching Ecommerce Goals with Product Content and AMS"},"content":{"rendered":"<p>In early 2016, Newell Brands partnered with content26 to improve online content for its brands. The company expects ecommerce to drive a large percent of growth over the next five years, and they recognized that content would be a foundational part of reaching those sales.<a href=\"http:\/\/content26.com\/wp-content\/uploads\/Resources-Page_MacBook-Template-4-1024x675-1.png\"><img loading=\"lazy\" class=\"wp-image-32593 aligncenter\" src=\"http:\/\/content26.com\/wp-content\/uploads\/Resources-Page_MacBook-Template-4-1024x675-1-1024x675.png\" alt=\"\" width=\"662\" height=\"436\" srcset=\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/Resources-Page_MacBook-Template-4-1024x675-1.png 1024w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/Resources-Page_MacBook-Template-4-1024x675-1-175x115.png 175w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/Resources-Page_MacBook-Template-4-1024x675-1-300x198.png 300w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/Resources-Page_MacBook-Template-4-1024x675-1-768x506.png 768w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/a><\/p>\n<p>Newell Brands turned to recognized industry expert content26 because of the flexibility, quality, and speed they could offer. The teams worked together to improve both product page content and\u00a0<a href=\"http:\/\/content26.com\/blog\/new-definitive-guide-amazon-marketing-services\/\" target=\"_blank\" rel=\"noopener\">Amazon Marketing Services campaigns<\/a>. The goal of AMS is to draw eyeballs to products, while the content closes the sale.<\/p>\n<p>Since its inception, the Newell-content26 partnership has produced not only a massive amount of quality content and measurable results but also a process that set the team up for future success.<\/p>\n<p>In the first case study, see how <a href=\"http:\/\/content26.com\/ecommerce-content-resources\/case-studies\/content-as-the-cornerstone-to-digital-transformation\/\" target=\"_blank\" rel=\"noopener\">Newell and content26 tackled their enhanced content challenges<\/a>.<\/p>\n<p>Read the second case study to see some of the tactics content26 used to <a href=\"http:\/\/content26.com\/ecommerce-content-resources\/case-studies\/restructuring-amazon-campaigns-boosts-rubbermaid-product-lines\/\" target=\"_blank\" rel=\"noopener\">help Newell optimize AMS campaigns to meet their goals<\/a>.<\/p>\n<p>Want to see what content26 can do for your brand? Contact <a href=\"mailto:info@content26.com?subject=Project Info Request\" target=\"_blank\" rel=\"noopener\">info@content26.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In early 2016, Newell Brands partnered with content26 to improve online content for its brands. The company expects ecommerce to&#8230;<\/p>\n","protected":false},"author":6,"featured_media":32594,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[125,789],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Newell Brands and content26 teamed up to improve more than 300 brands&#039; product content and AMS strategies. Read these two case studies to see the results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/987654321.space\/c26_dev\/blog\/newell-brands-case-study-reaching-ecommerce-goals-with-product-content-and-ams\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newell Brands Case Study: Reaching Ecommerce Goals with Product Content and AMS | content26\" \/>\n<meta property=\"og:description\" content=\"Newell Brands and content26 teamed up to improve more than 300 brands&#039; product content and AMS strategies. 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