![\"Bai](\"http:\/\/content26.com\/wp-content\/uploads\/storelocator_image-1-1024x460.jpg\")
<\/p>\nAs an up-and-coming beverage brand, Bai has been working with content26 on driving brand awareness and sales through Amazon Marketing Services (AMS). The result of the partnership has been a dramatic increase in Return on Ad Spend (ROAS). In the year since content26 began working on Bai\u2019s AMS campaigns, AMS revenue has increased by 150 percent.<\/p>\n
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In addition to regularly scheduled campaigns, last February Bai tasked content26 with managing a unique AMS campaign targeted for the Super Bowl. These AMS campaigns were geared toward building brand awareness, and content26 developed a unique strategy that prioritized ad impressions.<\/p>\n
To do this, content26 created Super Bowl-specific ads for Amazon and increased budgets for all ad types for three days leading up to Super Bowl Sunday and three days after. Impressions rose dramatically, and ROAS got a boost as well.<\/p>\n
Read our case study \u201cBai Slashes Amazon Advertising Costs<\/a>\u201d to see how Bai and content26 are using AMS to get results.<\/p>\n In our case study \u201cBai Wins Fans with Amazon Super Bowl Advertising<\/a>,\u201d read how content26 tailored Bai Brand\u2019s AMS campaigns to focus on building brand impressions for the Super Bowl and why the strategy worked.<\/p>\n Want to see how content26 can help with your AMS strategy? Contact info@content26.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" As an up-and-coming beverage brand, Bai has been working with content26 on driving brand awareness and sales through Amazon Marketing…<\/p>\n","protected":false},"author":6,"featured_media":31479,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[789,1461],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\t\n\t\n\t\n