{"id":32911,"date":"2017-11-15T10:30:01","date_gmt":"2017-11-15T18:30:01","guid":{"rendered":"http:\/\/content26.com\/?p=32911"},"modified":"2018-08-03T17:04:37","modified_gmt":"2018-08-04T00:04:37","slug":"amazon-marketing-services-webinar-launch-new-products","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-launch-new-products\/","title":{"rendered":"AMS Webinar: Using Amazon Marketing Services to Launch New Products"},"content":{"rendered":"<p>Advertising with <a href=\"http:\/\/content26.com\/content-advertising-solutions\/amazon-marketing-services\/\">Amazon Marketing Services<\/a> is the best way to drive customers to your product pages on Amazon. But simply advertising with AMS isn&#8217;t enough: <em>successful<\/em> AMS campaigns require strategic planning and management to see the best results.<\/p>\n<p>Maximizing impressions and sales isn&#8217;t one size fit all; different products require different strategies. The AMS campaign for a bestseller is going to have a different approach than a campaign for a product below the fold of a search results page. The same is true for a brand new product that customers have never seen before.<\/p>\n<p><a href=\"https:\/\/content26.com\/ecommerce-content-resources\/webinars\/tips-for-using-amazon-marketing-services-to-launch-new-products-webinar\/\"><img loading=\"lazy\" class=\"aligncenter wp-image-32912 size-large\" src=\"http:\/\/content26.com\/wp-content\/uploads\/new-product-launch-webinar-image-1024x576.jpg\" alt=\"AMS webinar\" width=\"1024\" height=\"576\" srcset=\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/new-product-launch-webinar-image-1024x576.jpg 1024w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/new-product-launch-webinar-image-175x98.jpg 175w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/new-product-launch-webinar-image-300x169.jpg 300w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/new-product-launch-webinar-image-768x432.jpg 768w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/new-product-launch-webinar-image-1440x810.jpg 1440w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/new-product-launch-webinar-image.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>In this AMS webinar, content26 SEM Account Managers Andy Fang and Sok Kahn outline tips for using Amazon Marketing Services to launch new products. They cover everything from basic steps, like committing adequate resources and ensuring ads link to high-quality product pages, to hypothetical scenarios for new product launches.<\/p>\n<p>Each type of AMS product ad is covered, offering an in-depth look at how Sponsored Product ads, Headline Search ads, and Product display ads can be utilized to make your new products stand out. Knowing when to adjust CPC rates is key to gaining product awareness.<\/p>\n<p><a href=\"https:\/\/content26.com\/ecommerce-content-resources\/webinars\/tips-for-using-amazon-marketing-services-to-launch-new-products-webinar\/\" target=\"_blank\" rel=\"noopener\">Download the webinar<\/a> for a step-by-step breakdown of how to use the different AMS ad types to get your new products up and running effectively.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising with Amazon Marketing Services is the best way to drive customers to your product pages on Amazon. But simply&#8230;<\/p>\n","protected":false},"author":50,"featured_media":33790,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1461,1462],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"In this AMS webinar, the content26 SEM Account team looks how to use the different types of Amazon Marketing Services ads to optimize new product launches.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-launch-new-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AMS Webinar: Using Amazon Marketing Services to Launch New Products | content26\" \/>\n<meta property=\"og:description\" content=\"In this AMS webinar, the content26 SEM Account team looks how to use the different types of Amazon Marketing Services ads to optimize new product launches.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/987654321.space\/c26_dev\/blog\/amazon-marketing-services-webinar-launch-new-products\/\" \/>\n<meta property=\"og:site_name\" content=\"content26\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-15T18:30:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-04T00:04:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/New-Product-Launches_400x400.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta 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