Does packing your merchandising copy with relevant keywords necessarily lead to high search-engine ranking? As Andrew Redfern of Hit Search<\/strong> humorously puts it: “Search engines are dumb, but they’re not that <\/em>dumb.” The fact is, engines like Google and Bing are now sophisticated enough to distinguish high-quality, grammatically correct content from keyword-rich drivel. Another big no-no favored by Johnny Cut-Corners is pilfering phrases and content from competitors or other sources\u2014search engines are about as impressed with duplicate content as the Duchess of Windsor would be with a carton of Chicken McNuggets. I’m afraid there’s no way around it; by far the best way to get in good with search engines is to have well-written content produced by trained writers. By the way, it’s not such a bad thing to have quality content for its own sake.<\/p>\n Read Redfern’s story at hitsearchlimited.com<\/a>.<\/p><\/blockquote>\n Mark Brohan of Internet Retailer<\/strong> has a comprehensive story on retail giant Nordstrom<\/strong>‘s e-commerce vision of the future. Displaying considerable foresight and dedication\u2014as well as perhaps serving as a bellwether for e-commerce on the whole\u2014the department store de luxe<\/em> has announced it will spend 15 percent (a cool $375 million) of their total expenditure budget over the next five years on enhancing their online and mobile storefront. With online shopping growing much faster than any other retail avenue, and with one third of all new Nordstrom customers coming from their website, the Nordstrom honchos seem to have a very realistic grasp of just how important it is to stay at the head of the class when it comes to the quality and breadth of their online presence. \u201cDirect is our fastest-growing part of the business, which is reflective of how customers increasingly want to shop,\u201d said CEO Blake Nordstrom.<\/p>\nNordstrom Planning Long-Term for E-Commerce<\/h2>\n