{"id":34367,"date":"2017-12-27T13:25:12","date_gmt":"2017-12-27T21:25:12","guid":{"rendered":"https:\/\/content26.com\/?p=34367"},"modified":"2018-10-08T10:49:42","modified_gmt":"2018-10-08T17:49:42","slug":"our-top-10-ecommerce-resources-from-2017","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/our-top-10-ecommerce-resources-from-2017\/","title":{"rendered":"Our Top 10 Ecommerce Resources from 2017"},"content":{"rendered":"

And just like that, another year is coming to a close. As we wrap up 2017, we\u2019re taking a moment to share some of our articles and resources that have gotten the most interest.<\/p>\n

While we saw a lot of engagement with Amazon Marketing Services (AMS), many of the basic topics on our blog still saw a lot of interest. Some of our most-viewed articles cover topics like Amazon A+ Content and Vendor Central vs. Seller Central.<\/p>\n

We want to take a moment to say thanks for reading our blog, and we hope you will continue to find it valuable as we look forward to 2018.<\/p>\n

\"\"<\/p>\n

Our Top 6 Blog Posts of 2017<\/h2>\n
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  1. In our most widely read article of the year, we looked at a perpetual topic of interest: the differences between Amazon Vendor Central and Seller Central. Amazon Vendor Central v. Seller Central: What Are the Benefits?<\/a> <\/strong>presents the ups and downs of each platform to help Amazon sellers make the right choice for their brand.<\/li>\n
  2. With Amazon accounting for the majority of online sales throughout the US, we took a look at how A+ content can improve sales. The Benefits of Amazon A+ Content<\/a><\/strong> goes into detail with the both the why and how of A+.<\/li>\n
  3. At the end of last year, we performed a cost study on Google AdWords and Amazon Marketing Services. We wrote about the results, as well as our expectations for the future, in Amazon vs. Google: Paid Search CPC<\/a><\/strong>.<\/li>\n
  4. We also covered AMS in our article Amazon Marketing Services: The Importance of Ad Impressions<\/a><\/strong>. Though ROAS (return on ad spend) is an important metric to track, ad impressions play a significant role in evaluating the success of ad campaigns. This article looks at why they are valuable and how to analyze them.<\/li>\n
  5. For brands preparing to outsource AMS management, SEM Account Manager Andy Fang wrote Questions to Ask Your Amazon Marketing Services Agency<\/a><\/strong>. It lays out three key things to consider as you hunt for the right agency partner.<\/li>\n
  6. Amazon has slowly begun rolling out Premium A+ Content, and it quickly became a topic of interest on our blog. In Is Amazon Premium A+ Content a Good Idea for Your Brand?<\/a><\/strong>, Production Team Lead Stephanie Souto looks at the unique opportunities of Amazon Premium A+, as well as what it takes to make the content look good.<\/li>\n<\/ol>\n

    Our Top 4 Ecommerce Resources of 2107<\/h2>\n
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    1. With AMS gaining significant traction this year, one of our most popular resources has been The Definitive Guide to Amazon Marketing Services<\/a><\/strong>. It covers a lot of the basics, including the different ad types, how AMS ads connect to product page content, and what makes Amazon SEO different from Google SEO.<\/li>\n
    2. In our video Be a Disruptor, Not a Dinosaur<\/a><\/strong>, Director of Sales Dave Zimmerman took us through three things that separate brands that \u201cget it\u201d from those stuck in the past.<\/li>\n
    3. We also looked at some big errors brands make with AMS in our Amazon Marketing Services: 5 Common Mistakes to Avoid<\/a><\/strong>\u00a0webinar. The video reviews AMS best practices, how to play offense and defense with Amazon ads, and several other key factors to think about when organizing AMS campaigns.<\/li>\n
    4. Another popular resource has been our case study Newell Rubbermaid Gets Boost from Restructured AMS Campaigns<\/a><\/strong>. Here, we reviewed the strategy we used to reach a 3x increase in ROAS.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

      And just like that, another year is coming to a close. As we wrap up 2017, we\u2019re taking a moment…<\/p>\n","protected":false},"author":6,"featured_media":34613,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[125,789,1461,1462],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\t\n\t\n\t\n