{"id":34646,"date":"2018-01-03T13:38:23","date_gmt":"2018-01-03T21:38:23","guid":{"rendered":"https:\/\/content26.com\/?p=34646"},"modified":"2018-08-03T15:01:36","modified_gmt":"2018-08-03T22:01:36","slug":"amazon-basic-a-content-now-free-for-all-vendors","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/amazon-basic-a-content-now-free-for-all-vendors\/","title":{"rendered":"Amazon Basic A+ Content Now Free for All Vendors"},"content":{"rendered":"

Amazon has made Basic A+ content free for all Vendor Central users as of January 1st, 2018, moving away from a tiered pricing system that made enhanced content expensive for some companies.<\/p>\n

Since it was introduced over a decade ago, Amazon A+ content has become a beloved part of the Amazon product page. Found halfway down the product page, Basic A+ content has traditionally included scannable text paired with lifestyle images, product comparison charts, bulleted lists, and other branded elements. Content-savvy companies have used Basic A+ content to build shopper confidence and increase sales<\/a>.<\/p>\n

Now that Amazon has done away with slotting fees for Basic A+ content, content26 CEO Tony Martinelli expects Amazon to begin pushing its new Premium A+ content.<\/p>\n

“It\u2019s exciting to see Amazon make A+ free for all brands; there should be fewer financial hurdles for brands to deliver a complete detail page experience,” Martinelli said. “Premium A+ allows brands to deliver an even more immersive brand and product experience, which is great news for brands with deep pockets.\u201d<\/p>\n

Why Amazon Basic A+ Content Works<\/strong><\/h2>\n

No doubt about it: when it comes to online shopping, a product page represents the product on the shelf. Create a full, dynamic view of your product and you\u2019ll increase sales and customer satisfaction. Here are some specific benefits of Amazon A+ content<\/a>:<\/p>\n

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  1. Appeals to different shopping styles.<\/strong>\u00a0Some shoppers scour each paragraph for every detail, while others scan headers and bullet points for a general overview. Images and videos offer a quick impression of your product and appeal to visual learners. Comparison charts help cross-sell and inform shoppers off all the items within a product family. Learn how each element appeals to different shopping styles with our\u00a0Anatomy of an A+ Page<\/a>\u00a0infographic.<\/li>\n
  2. Makes a stronger first impression.<\/strong>\u00a0Amazon carries\u00a0millions<\/em>\u00a0of products in each category, so standing out is a must. A+ content helps you capture your customers\u2019 attention while also providing branding.<\/li>\n
  3. Creates a full digital shopping experience.<\/strong>\u00a0Quality A+ content answers shoppers’ questions about the features and benefits of your products. Enhanced content also serves as a digital sales and customer service team by building consumer confidence, minimizing returns, and keeping customers happy.<\/li>\n
  4. Increases sales, both online and in-store<\/strong>. Knowledge is power\u2014and it also sells products. According to Amazon, including basic A+ content increases sales by up to 10%. In addition, many shoppers use the web as the first step in researching potential buys, regardless of whether the purchase is made\u00a0online or at a brick and mortar.<\/a><\/li>\n<\/ol>\n