{"id":4209,"date":"2011-09-06T11:30:21","date_gmt":"2011-09-06T18:30:21","guid":{"rendered":"http:\/\/content26.com\/?p=4209"},"modified":"2017-02-22T10:19:49","modified_gmt":"2017-02-22T18:19:49","slug":"americas-next-top-tablet-and-maturing-mobile-engagement","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/americas-next-top-tablet-and-maturing-mobile-engagement\/","title":{"rendered":"America&#8217;s Next Top Tablet and Maturing Mobile Engagement"},"content":{"rendered":"<h2>Battle of the Tablets<\/h2>\n<p>Much like <strong>Kleenex<\/strong> is to &#8220;facial tissues,&#8221; the <strong>Apple<\/strong> iPad has become nearly synonymous with &#8220;tablet.&#8221; Competitors have fought bravely&#8211;companies like Toshiba and HP offer devices that, by most accounts, function just fine, and they do so at prices so low they generally garner a loss on the hardware. Still, the iPad forges ahead with multitudes of loyal Apple devotees.<\/p>\n<p>But it seems a true challenger might yet appear. <strong>Amazon<\/strong> is set to release its new tablet device just in time for the holidays this year, and <strong>Forrester Research<\/strong> expects a cool 3 to 5 million of them to sell in this year&#8217;s 4Q alone. So why are many preemptively hailing Amazon&#8217;s tablet as a true heavyweight contender? It&#8217;s very simple: Amazon can offer a massive number of e-books and other content-based applications to compensate for small profit margins&#8211;or even losses&#8211;on the hardware alone.<\/p>\n<blockquote><p>Read more at <a href=\"http:\/\/techland.time.com\/2011\/09\/06\/why-amazons-tablet-should-have-apple-worried\/\" target=\"_blank\">techland.time.com<\/a>.<\/p><\/blockquote>\n<h2>There&#8217;s no Place like Phone for the Holidays<\/h2>\n<p>More and more is being made of the inevitable marriage between mobile devices and holiday shopping (and we&#8217;re no stranger to <a title=\"Bringing the holidays to the phone\" href=\"http:\/\/content26.com\/blog\/bringing-the-holidays-to-the-phone-creating-competitive-content-and-investing-in-free-shipping\/\" target=\"_blank\">the topic<\/a>). The latest projection regarding smartphone and tablet use and the upcoming season is a doozy: According to <strong>Google<\/strong>, based on historical growth rates, 44 percent of total searches for last minute gifts and store locator terms will be from mobile devices this holiday season. Greg Sterling of <strong>Search Engine Land<\/strong> explores this and other numbers in his newest article. Once again, the takeaway is that online retailers would do well to streamline their mobile incarnations.<\/p>\n<blockquote><p>Read more at <a href=\"http:\/\/searchengineland.com\/google-44-percent-of-searches-for-last-minute-holiday-gifts-will-be-mobile-91763\" target=\"_blank\">searchengineland.com<\/a>.<\/p><\/blockquote>\n<h2>More M-Commerce Matters<\/h2>\n<p>Speaking of mobile devices, <strong>MarketingCharts<\/strong> recently a couple of snazzy bar graphs illustrating the rise of mobile. Chief among the statistics is that in the past three months, about one-third of online consumers have performed at least one of several shopping-related tasks on their mobile device. Those activities include looking at sales or specials, accessing product reviews, and comparing prices. Another interesting factoid: Nearly 4 in 10 consumers have used their mobile devices to access coupons for in-store redemption. Hallelujah!<\/p>\n<blockquote><p>Check out the other numbers at <a href=\"http:\/\/www.marketingcharts.com\/direct\/1-in-3-online-consumers-perform-mobile-shopping-research-19065\/\" target=\"_blank\">marketingcharts.com<\/a>.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Battle of the Tablets Much like Kleenex is to &#8220;facial tissues,&#8221; the Apple iPad has become nearly synonymous with &#8220;tablet.&#8221;&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[1403,66],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"America&#039;s Next Top Tablet and Maturing Mobile Engagement\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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