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<\/p>\nAt content26, we are dedicated to constantly improving our services for our clients. That\u2019s why our agency has all employees accredited with Amazon Advertising Sponsored Ads Accreditation. Last year, each employee passed the Amazon accreditation.<\/p>\n
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We are also one of the inaugural members of Amazon\u2019s partner directory<\/a>, a distinction that honors our many years of collaboration on the Amazon channel. Our approach combines smart advertising strategies with extensive content knowledge to offer a complete package.<\/p>\n Our approach is rooted in the understanding that content and advertising are inextricably tied together. Like the circle of life, product page content benefits your paid advertising strategies, and paid advertising should benefit your product pages.<\/p>\n It\u2019s a little like the proverbial tree falling in the forest: if no one is around to see your beautiful pages, will they purchase your products? On the flipside, if you are bussing tons of people into the forest, you need an awe-inspiring destination.<\/p>\n There are many ways content and and paid advertising work together, but I\u2019ll give just one example. Product page content helps your paid search efforts through organic search and by boosting conversion. The essential content makes a big impact on search discoverability, so you can focus your paid campaigns on areas you are not showing up.<\/p>\n Conversion continues the up-spiraling cycle. Amazon rewards clicks and purchases with improved search prominence, meaning the more people see and buy your products, the more people will continue to see (and ideally buy) your products.<\/p>\n As an agency with deep content expertise, our approach blends content with advertising know-how to give brands the complete package.<\/p>\n With more than a decade of Amazon experience, we are committed to continuing our development as the channel evolves.<\/p>\n We\u2019ve seen many changes in recent years, from the formation of Amazon Advertising<\/a> as a whole to the creation of Premium enhanced A+ content<\/a>.<\/p>\nOur Approach: Why it Works<\/h2>\n
Amazon Accreditation is Only a Beginning<\/h2>\n