{"id":444,"date":"2011-06-07T17:51:27","date_gmt":"2011-06-07T17:51:27","guid":{"rendered":"http:\/\/content26.com\/?p=444"},"modified":"2017-02-14T11:20:51","modified_gmt":"2017-02-14T19:20:51","slug":"reeling-em-in-hook-page-views-and-customers-with-video","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/reeling-em-in-hook-page-views-and-customers-with-video\/","title":{"rendered":"Reeling ‘Em in: Hook Page Views–and Customers–with Video"},"content":{"rendered":"

Internet Retailer<\/strong> reports the value of videos for luring in customers. Online health retailer OriginalsByWeber.com<\/strong> saw an increase of more than 200 orders after adding an inexpensive, 90-second video to their site. Just the week before, IR posted an article<\/a> informing readers that, once again, rich media topped the most effective survey list for drawing consumers.<\/p>\n

“Weber says he\u2019s been able to attribute at least 206 orders to customers who watched product videos…” – Allison Enright, InternetRetailer.com<\/strong>.<\/p>\n

Read the full story at internetretailer.com<\/a><\/p><\/blockquote>\n

While video helps in online merchandising, there are ways to make your efforts count for more. In fact, even in the pre-Panda era of Q3 2010, merchandising videos by many big players weren\u2019t getting the index ranking they could have. Go to GetElastic.com<\/strong> for a list of seven video SEO mistakes you may want to check out (and avoid!) as you develop or seek to improve your company\u2019s online video presence.<\/p>\n

For those of you whose videos don’t have any faults, Linda Bustos provides some tips on how to move them a few steps closer to the gold standard of customer attraction.<\/p>\n

Read about the 7 deadly sins<\/a> and the 5 heavenly acts<\/a> of video SEO at getelastic.com.<\/p><\/blockquote>\n

When you do make a video for content merchandising purposes, YouTube<\/strong> is an obvious choice for a platform. YouTube<\/strong>? Really? You bet.\u00a0Mark Robinson of ReelSEO<\/strong> attended a panel discussion at the SES\u00a0Chicago Conference and published this useful guide<\/a>. “‘How-To’ videos are perhaps the best overall strategy for SEO and viral marketing,” said panelist Greg Jarboe, president and co-founder of SEO-PR<\/strong>.<\/p>\n

Read the full story at reelseo.com<\/a><\/p><\/blockquote>\n

And Speaking of Closed Captioning…<\/strong><\/p>\n

President Obama signed a bill requiring video producers to provide closed captioning. June–that’s right, this month–is the month Congress will provide its recommended requirements, including a timeline and technical specs. While it’s one to keep your eye on, it’s a good practice to begin now. It does more than win you points with the hearing-impaired community–CC can be picked up by the Googlebots swimming through your site.<\/p>\n

Read the full story at video-commerce.org<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Internet Retailer reports the value of videos for luring in customers. Online health retailer OriginalsByWeber.com saw an increase of more…<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[24,37,36,38,1401,14],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n