{"id":4563,"date":"2011-09-14T10:13:26","date_gmt":"2011-09-14T17:13:26","guid":{"rendered":"http:\/\/content26.com\/?p=4563"},"modified":"2017-02-14T11:20:46","modified_gmt":"2017-02-14T19:20:46","slug":"keys-to-good-copy-style-guides-computers-and-cash","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/keys-to-good-copy-style-guides-computers-and-cash\/","title":{"rendered":"Keys to Good Copy: Style Guides, Computers, and Cash"},"content":{"rendered":"<h2>It&#8217;s All About Your Style<\/h2>\n<p><a href=\"http:\/\/damnyouautocorrect.com\/?s=fart+exhibit\"><\/a>In the age of the Internet, you really don&#8217;t have to worry about crossing your t&#8217;s and dotting your i&#8217;s: the keyboard does that for you. It will even put a little red squiggly under words it doesn&#8217;t like and give you suggestions about how to correct them, but that doesn&#8217;t mean you can shift the old brainbox into neutral and watch as your copy materializes perfectly out of thin air. (See the next news tidbit if you want to know how to do that.) If you are in charge of writing, it still takes a careful eye to catch your mistakes, and one thing that can help both experienced and new writers is a style guide. The two subheadings in Armando Roggio&#8217;s article on <strong>Practical eCommerce<\/strong> say it all: Style, Spelling, and Grammar are Important, and Style Guides Help.<\/p>\n<blockquote><p>Read the full article at <a href=\"http:\/\/www.practicalecommerce.com\/articles\/3032-Style-Guides-for-the-Digital-World\" target=\"_blank\">practicalecommerce.com<\/a>.<\/p><\/blockquote>\n<h2>A Debate About Farming&#8211;Content-Style<\/h2>\n<p>Content farming has a terrible rap, and for good reason. A lot of the articles produced by content farm writers end up incredibly uninformative and difficult to read, because they try to pander to the whims of the search engine gods. Despite keyword offerings and headline dances, the search engine gods have been averting their eyes from content-farmed copy. Now, computers can produce content much more quickly than writers, and <strong>Econsultancy<\/strong> poses an interesting question: Could computer-generated content be as good, or even better, than farmed copy? They compare two articles, and lo, the computer-generated one is more informative than the human-generated one. In the end, though, can either version stand up next to a carefully written content? Read on to find out.<\/p>\n<blockquote><p>Read the full article at <a href=\"http:\/\/econsultancy.com\/us\/blog\/8003-is-computer-generated-content-better-than-content-farm-content\" target=\"_blank\">econsultancy.com\/blog<\/a>.<\/p><\/blockquote>\n<h2>Stylishly Handing Over the Green<\/h2>\n<p>Turns out, neither computer content or copy-farm content come close to the real deal. Michael Graywolf looks at when and how much you should pay for copy, and concludes that if you want something decent, it will cost money. The alternatives, though, are looking like an <strong>eHow<\/strong> article, which Michael points out people intentionally avoid because of their uselessness. Not only do you turn away repeat visitors, you represent your brand in a poor way. You don&#8217;t get quality for six cents a word&#8211;he cites a recent <strong>Journalism.co.uk<\/strong> article estimating $58 as their average cost for one article and suggesting that a national newspaper would pay roughly $630 for the same article. I will give you a quick warning: the article is long, but every word is worth reading.<\/p>\n<blockquote><p>Read the full article at <a href=\"http:\/\/www.wolf-howl.com\/seo\/value-of-good-copy\/\" target=\"_blank\">wolf-howl.com<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s All About Your Style In the age of the Internet, you really don&#8217;t have to worry about crossing your&#8230;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[23,524],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Keys to Good Copy: Style Guides, Computers, and Cash\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/987654321.space\/c26_dev\/blog\/keys-to-good-copy-style-guides-computers-and-cash\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keys to Good Copy: Style Guides, Computers, and Cash | content26\" \/>\n<meta property=\"og:description\" content=\"Keys to Good Copy: Style Guides, Computers, and Cash\" \/>\n<meta property=\"og:url\" content=\"https:\/\/987654321.space\/c26_dev\/blog\/keys-to-good-copy-style-guides-computers-and-cash\/\" \/>\n<meta property=\"og:site_name\" content=\"content26\" \/>\n<meta property=\"article:published_time\" content=\"2011-09-14T17:13:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-14T19:20:46+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Olmsted\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#organization\",\"name\":\"content26\",\"url\":\"https:\/\/987654321.space\/c26_dev\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png\",\"contentUrl\":\"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png\",\"width\":274,\"height\":63,\"caption\":\"content26\"},\"image\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#website\",\"url\":\"https:\/\/987654321.space\/c26_dev\/\",\"name\":\"content26\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/987654321.space\/c26_dev\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/keys-to-good-copy-style-guides-computers-and-cash\/#webpage\",\"url\":\"https:\/\/987654321.space\/c26_dev\/blog\/keys-to-good-copy-style-guides-computers-and-cash\/\",\"name\":\"Keys to Good Copy: Style Guides, Computers, and Cash | content26\",\"isPartOf\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#website\"},\"datePublished\":\"2011-09-14T17:13:26+00:00\",\"dateModified\":\"2017-02-14T19:20:46+00:00\",\"description\":\"Keys to Good Copy: Style Guides, Computers, and Cash\",\"breadcrumb\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/keys-to-good-copy-style-guides-computers-and-cash\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/987654321.space\/c26_dev\/blog\/keys-to-good-copy-style-guides-computers-and-cash\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/keys-to-good-copy-style-guides-computers-and-cash\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Keys to Good Copy: Style Guides, Computers, and Cash\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/keys-to-good-copy-style-guides-computers-and-cash\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/keys-to-good-copy-style-guides-computers-and-cash\/#webpage\"},\"author\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#\/schema\/person\/7325f29b31cb4cff4161e8f57b0562d6\"},\"headline\":\"Keys to Good Copy: Style Guides, Computers, and Cash\",\"datePublished\":\"2011-09-14T17:13:26+00:00\",\"dateModified\":\"2017-02-14T19:20:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/keys-to-good-copy-style-guides-computers-and-cash\/#webpage\"},\"wordCount\":437,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#organization\"},\"keywords\":[\"Content Development\",\"Copywriting\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/987654321.space\/c26_dev\/blog\/keys-to-good-copy-style-guides-computers-and-cash\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#\/schema\/person\/7325f29b31cb4cff4161e8f57b0562d6\",\"name\":\"Elizabeth Olmsted\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c3f2a3bf009d274797149e5cbd8e91a4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c3f2a3bf009d274797149e5cbd8e91a4?s=96&d=mm&r=g\",\"caption\":\"Elizabeth Olmsted\"},\"description\":\"Elizabeth is a Pacific Northwest native with a love of the outdoors, indoors, and singing to the steering wheel. She joined content26 in 2011 and enjoys helping clients navigate the waters of online retail content.\",\"url\":\"https:\/\/987654321.space\/c26_dev\/blog\/author\/elizabeth-olmsted\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"description":"Keys to Good Copy: Style Guides, Computers, and Cash","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/987654321.space\/c26_dev\/blog\/keys-to-good-copy-style-guides-computers-and-cash\/","og_locale":"en_US","og_type":"article","og_title":"Keys to Good Copy: Style Guides, Computers, and Cash | content26","og_description":"Keys to Good Copy: Style Guides, Computers, and Cash","og_url":"https:\/\/987654321.space\/c26_dev\/blog\/keys-to-good-copy-style-guides-computers-and-cash\/","og_site_name":"content26","article_published_time":"2011-09-14T17:13:26+00:00","article_modified_time":"2017-02-14T19:20:46+00:00","twitter_misc":{"Written by":"Elizabeth Olmsted","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/987654321.space\/c26_dev\/#organization","name":"content26","url":"https:\/\/987654321.space\/c26_dev\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/987654321.space\/c26_dev\/#logo","inLanguage":"en-US","url":"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png","contentUrl":"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png","width":274,"height":63,"caption":"content26"},"image":{"@id":"https:\/\/987654321.space\/c26_dev\/#logo"}},{"@type":"WebSite","@id":"https:\/\/987654321.space\/c26_dev\/#website","url":"https:\/\/987654321.space\/c26_dev\/","name":"content26","description":"","publisher":{"@id":"https:\/\/987654321.space\/c26_dev\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/987654321.space\/c26_dev\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/987654321.space\/c26_dev\/blog\/keys-to-good-copy-style-guides-computers-and-cash\/#webpage","url":"https:\/\/987654321.space\/c26_dev\/blog\/keys-to-good-copy-style-guides-computers-and-cash\/","name":"Keys to Good Copy: Style Guides, Computers, and Cash | content26","isPartOf":{"@id":"https:\/\/987654321.space\/c26_dev\/#website"},"datePublished":"2011-09-14T17:13:26+00:00","dateModified":"2017-02-14T19:20:46+00:00","description":"Keys to Good Copy: Style Guides, Computers, and Cash","breadcrumb":{"@id":"https:\/\/987654321.space\/c26_dev\/blog\/keys-to-good-copy-style-guides-computers-and-cash\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/987654321.space\/c26_dev\/blog\/keys-to-good-copy-style-guides-computers-and-cash\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/987654321.space\/c26_dev\/blog\/keys-to-good-copy-style-guides-computers-and-cash\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Keys to Good Copy: Style Guides, Computers, and Cash"}]},{"@type":"Article","@id":"https:\/\/987654321.space\/c26_dev\/blog\/keys-to-good-copy-style-guides-computers-and-cash\/#article","isPartOf":{"@id":"https:\/\/987654321.space\/c26_dev\/blog\/keys-to-good-copy-style-guides-computers-and-cash\/#webpage"},"author":{"@id":"https:\/\/987654321.space\/c26_dev\/#\/schema\/person\/7325f29b31cb4cff4161e8f57b0562d6"},"headline":"Keys to Good Copy: Style Guides, Computers, and Cash","datePublished":"2011-09-14T17:13:26+00:00","dateModified":"2017-02-14T19:20:46+00:00","mainEntityOfPage":{"@id":"https:\/\/987654321.space\/c26_dev\/blog\/keys-to-good-copy-style-guides-computers-and-cash\/#webpage"},"wordCount":437,"commentCount":0,"publisher":{"@id":"https:\/\/987654321.space\/c26_dev\/#organization"},"keywords":["Content Development","Copywriting"],"articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/987654321.space\/c26_dev\/blog\/keys-to-good-copy-style-guides-computers-and-cash\/#respond"]}]},{"@type":"Person","@id":"https:\/\/987654321.space\/c26_dev\/#\/schema\/person\/7325f29b31cb4cff4161e8f57b0562d6","name":"Elizabeth Olmsted","image":{"@type":"ImageObject","@id":"https:\/\/987654321.space\/c26_dev\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/c3f2a3bf009d274797149e5cbd8e91a4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c3f2a3bf009d274797149e5cbd8e91a4?s=96&d=mm&r=g","caption":"Elizabeth Olmsted"},"description":"Elizabeth is a Pacific Northwest native with a love of the outdoors, indoors, and singing to the steering wheel. She joined content26 in 2011 and enjoys helping clients navigate the waters of online retail content.","url":"https:\/\/987654321.space\/c26_dev\/blog\/author\/elizabeth-olmsted\/"}]}},"_links":{"self":[{"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/posts\/4563"}],"collection":[{"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/comments?post=4563"}],"version-history":[{"count":23,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/posts\/4563\/revisions"}],"predecessor-version":[{"id":24789,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/posts\/4563\/revisions\/24789"}],"wp:attachment":[{"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/media?parent=4563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/categories?post=4563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/tags?post=4563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}