{"id":46710,"date":"2021-03-31T09:35:25","date_gmt":"2021-03-31T16:35:25","guid":{"rendered":"https:\/\/content26.com\/?p=46710"},"modified":"2021-03-26T11:36:02","modified_gmt":"2021-03-26T18:36:02","slug":"amazon-europe-content-strategy-optimization-and-translation","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/amazon-europe-content-strategy-optimization-and-translation\/","title":{"rendered":"Amazon Europe Content Strategy: Optimization and Translation"},"content":{"rendered":"

In the world of e-commerce, the product page is your hardest-working salesperson<\/a>. Online shoppers need content that showcases your product\u2019s most important features and benefits in a way that makes it easy for them to understand whether or not that product will suit their needs. Makes sense, right?<\/p>\n

Some companies still treat their Amazon Europe content as an afterthought, investing little time and money to enhance the product page experience for European shoppers.<\/p>\n

Product pages don\u2019t just teach customers about your products and entice them to buy from you, \u00a0they also help boost your search rankings and bring more customers to your products<\/a>. For that reason, every brand\u2019s Amazon Europe content strategy should include optimizing the content, as well as planning for translation.<\/p>\n

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Amazon Europe Content Strategy and Approach: Optimization<\/h2>\n

If your brand has a solid baseline of content and is looking to launch that content across Amazon Europe markets<\/a>, allow us to offer you some strategic advice:<\/p>\n

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  1. First, are you ready to create content for Amazon Europe<\/strong>? Take our quiz<\/a> to score your company\u2019s content readiness. Then consult our checklist, and you\u2019ll be closer to creating quality Amazon content for Europe.<\/li>\n
  2. If your brand is ready to create or improve its Amazon Europe content<\/a>, performing full content audits is a necessary step<\/strong>. Analyze current content on every product page for accuracy, completion, and updates. Make sure you are keeping up to date with specific Amazon content requirements for different countries<\/a>.<\/li>\n
  3. Ensure your Amazon content for Europe is optimized for best practices<\/strong>. Essential content\u2014which includes the \u201chero image\u201d (the above-the-fold product image), product title<\/a>,\u00a0bullets<\/a>, and one-paragraph product description<\/a>\u2014is the backbone of any successful product page.\u00a0Basic A+ content has been free to vendors<\/a> for the last three years, and A+ modules<\/a> have been available on Amazon Europe sites since 2015, so creating enhanced content for top-selling products should be standard practice.<\/li>\n
  4. When all of your content is collected and optimized, you can begin the process of translating<\/strong> for different international sites.<\/li>\n<\/ol>\n

    Red Bull: Amazon Brand Consistency and Localization<\/h2>\n

    Red Bull is a successful global brand started in Austria that sells its energy drinks on Amazon UK and Amazon Germany. The below examples of their Amazon A+ product pages show how Red Bull maintains consistency combined while also localizing content.<\/p>\n

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    Bold banners<\/strong> \u2013 the company chose a colorful banner for the top of its A+ pages in both Amazon UK and Amazon Germany which displays different flavors of its energy drinks. The chosen banner design is flexible enough to allow the countries to have different text and highlight unique assortments while maintaining a similar look.<\/p>\n

    Organic Certifications<\/strong> \u2013 Red Bull highlights its organic ingredients through the use of the \u201cEuro Leaf\u201d logo, which sets standards for organic products produced within the European Union. In Germany, the \u201cBio\u201d symbol also denotes organic, and has been added to the banner for the German market. These symbols provide an easy visual that connects with Amazon shoppers interested in organic products.<\/p>\n

    Comparison Charts<\/strong> \u2013 Red Bull offers shoppable product matrices in both its German and UK content to make it easy for shoppers to find the flavor they are looking for.<\/p>\n

    Translating Amazon Content for Europe<\/h2>\n

    Content on your product pages that is properly translated and localized ensures consistent branding across multiple European countries. If you know ahead of time that you\u2019ll need translated content for different markets, follow these Amazon Europe content strategy tips for translation.<\/p>\n