A recent report from FOX Business<\/strong> says that even with all the loving embrace between consumers and e-commerce over the past few years, many potential customers are still\u00a0 timid to buy their electronics online. The article cites market research from the NPD Group, <\/strong>which found that only about half of those questioned would buy their consumer electronics from an e-commerce website. However, the same study found that nearly two thirds of U.S. consumers use the Internet to research electronics products before purchasing. This goes back to the relatively unknown, but vastly important, ROPO effect (research online, purchase offline) upon which we’ve harped before<\/a>: Even if consumers aren’t buying your products online, it is still vital that you offer thorough, high-quality product descriptions, because there’s an excellent chance people are still using your site for research that could directly lead to sales in your brick-and-mortar store. The link is sometimes blurry and hard to quantify, but it’s most certainly there.<\/p>\n