As fall colds begin to make their rounds through the office and tissue consumption triples, it may be a good time to do a quick checkup on the health of your product pages.\u00a0Amy Harrison, on Copyblogger<\/strong>, offers an antidote for weak pages that don’t convert at the rate you want. In a doctor-visit analogy, she prescribes telling your prospective customers what your product or service can do for them, just like we are always advocating. What problem do they have that your product can cure? Don’t be afraid to get specific. Next, Amy encourages us to pinpoint a cause of the problem before offering your product as a solution. An easily forgotten step, but this leads the customer to know more clearly why<\/em> your product is the perfect solution.<\/p>\n