Consumers are adopting multi-screen shopping, researching products on their phones, tablets, computers, and TVs, and buying wherever they feel like and whenever they are ready. How can online retailers meet these needs? Watch your consumers closely and make sure they can buy where they want to. The Financial Times<\/strong> notes that it would be easy to overwhelm consumers across all these platforms, and advises monitoring advertising carefully to make sure you aren’t invading their space. A delicate balance, and an interesting opportunity to develop and refine specific content for different platforms.<\/p>\n