For weeks now, we at Content Ping<\/strong> have been singing the virtues of optimizing your online merchandising content for mobile access. Until now, the focus has been on business-to-consumer benefits, but a new finding from TriComB2B<\/strong> and the University of Dayton<\/strong> indicate that online research\u00a0 of products is become prevalent among B2B buyers as well. According to the studies, “more than half (59%) of B2B purchase decision-makers and influencers had used a smartphone to gather” product-feature content. June 2011 data from Google <\/strong>showed that only one third of U.S. advertisers had mobile-optimized sites. That disconnect is even more critical for B2B marketers because content such as data sheets and catalogs suffer greatly in un-optimized mobile form.<\/p>\n