{"id":4964,"date":"2011-09-29T10:33:23","date_gmt":"2011-09-29T17:33:23","guid":{"rendered":"http:\/\/content26.com\/?p=4964"},"modified":"2017-02-14T11:20:26","modified_gmt":"2017-02-14T19:20:26","slug":"improve-ask-your-customers-how","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/improve-ask-your-customers-how\/","title":{"rendered":"Improve Your Sales: Ask Your Customers How"},"content":{"rendered":"<h2>Open Your Ears and Consumers Will Open Their Wallets<\/h2>\n<p>Here&#8217;s a novel idea: if you want to know what will convince your consumers buy, ask them. Sometimes, life is just that simple. <strong>Appliances Online<\/strong> did this and saw a 9.5 percent increase in sales. They gathered videos of users interacting with and responding to pages, and based on the data, they made changes to their call to action button and integrated product videos. Oh, and they hired copywriters to create unique written content for their products, helping them stand out in the SERPS and telling readers why the products were useful.<\/p>\n<blockquote><p>See some of the videos at <a href=\"http:\/\/econsultancy.com\/us\/blog\/8083-how-appliances-online-improved-its-product-pages\" target=\"_blank\">econsultancy.com\/blog<\/a>.<\/p><\/blockquote>\n<h2>Fashion a New Type of Magazine<\/h2>\n<p>The world is changing. (Surprise! Pull out your phones and tweet that amazing news.) And the world of print and media is changing more rapidly than weather forecasts for the Pacific Northwest. According to an article in <strong>PowerRetail<\/strong>, the formerly separate arenas of fashion magazines and e-commerce are beginning to merge. The magazine <strong><em>Esquire<\/em><\/strong> has teamed up with <strong>JCPenney<\/strong> to create a new men&#8217;s apparel site. <em>Esquire<\/em> included an insert in its September issue with barcodes next to clothing so customers can go straight to that new site to purchase. Will the world of editorial media last a little longer with this new model? Will it still be considered editorial content, or just another form of sales pitch?<\/p>\n<blockquote><p>Ponder these thoughts at <a href=\"http:\/\/www.powerretail.com.au\/pureplay\/magazines-join-the-online-retail-race\/\" target=\"_blank\">powerretail.com<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Open Your Ears and Consumers Will Open Their Wallets Here&#8217;s a novel idea: if you want to know what will&#8230;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Improve Your Sales: Ask Your Customers How\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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