Do you own The Zombie Survival Guide<\/em><\/a>? If not, it’s probably because you never gave it to anyone as a present. That book just won’t die in gift-giving circulation. Anyway, now’s the time to turn to what might have previously seemed like a gag gift to brush up on zombie-fighting strategy so you can better appreciate Ann Meany’s post at Content Marketing Institute<\/strong> on what zombies can teach us about creating good content. My favorite: “They [zombies] may be frightening, they may be disgusting, but they will certainly hold your attention…\u00a0An online audience will come back again and again if they know they\u2019ll find content that delivers useful information in a compelling, authentic, and intriguing way.”<\/p>\n