{"id":5334,"date":"2011-10-13T09:47:44","date_gmt":"2011-10-13T16:47:44","guid":{"rendered":"http:\/\/content26.com\/?p=5334"},"modified":"2017-02-22T09:56:44","modified_gmt":"2017-02-22T17:56:44","slug":"selling-by-subscription-and-optimizing-for-mobile","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/selling-by-subscription-and-optimizing-for-mobile\/","title":{"rendered":"Selling by Subscription and Optimizing for Mobile"},"content":{"rendered":"<h2>S-Commerce: Fad or Future?<\/h2>\n<p>You may have heard the phrase S-commerce, but in this case, I&#8217;m not referring to social commerce. I&#8217;m just making up my own word for what some are calling &#8220;lazy boxes&#8221; or &#8220;subcom&#8221;&#8211;subscription commerce. This is the option to sign up for regular delivery of something (monthly, for instance) and have products show up at your door, no further work required. <strong>Amazon<\/strong> has been offering this for a while.\u00a0Companies specializing in the service include <strong>BirchBox<\/strong>, <strong>Blissmobox<\/strong>, <strong>Shoedazzle<\/strong>, and <strong>Manpacks<\/strong>. While all these startups are gaining their foothold, none can match the success of Amazon, according to Sean Percival, former VP of <strong>Myspace<\/strong>. If you are interested in a pretty infographic of the concept, visit <a href=\"http:\/\/blog.kissmetrics.com\/subcom\/?wide=1\" target=\"_blank\">blog.kissmetrics.com<\/a>. Do you think these monthly box subscriptions will have the 15-minute fame of Los del Rio (the Macarena) or become a business staple with the longevity of the Rolling Stones?<\/p>\n<blockquote><p>Read Percival&#8217;s commentary at <a href=\"http:\/\/www.seanpercival.com\/blog\/2011\/08\/27\/subscription-commerce-subcom-matrix\/\" target=\"_blank\">seanpercival.com<\/a>.<\/p><\/blockquote>\n<h2>M-Commerce=Future<\/h2>\n<p>There&#8217;s no more question on this one. Consumers are using and will continue to use their phones for browsing the web and shopping until we invent some sort of direct brain-to-Internet chip and no longer need them. To that end, Dann Wilson, on <strong>Get Elastic<\/strong>, spells out a few key points from <strong>Internet Retailer<\/strong>&#8216;s Mobile Commerce Forum for those of us who are interested but were not present. Wilson addresses the convergence of mobile phones and physical stores; essentially, it is the <a title=\"ROPO: The invisible force\" href=\"http:\/\/content26.com\/blog\/ropo-the-invisible-force\/\" target=\"_blank\">ROPO effect<\/a> with a mobile aftertaste. Also, apps and mobile sites are not the same, and consumers do not expect your site to be as engaging as an app (read: consumers expect apps to be more engaging than your site).<\/p>\n<blockquote><p>Read all ten highlights at <a href=\"http:\/\/www.getelastic.com\/10-key-highlights-on-mcommerce-from-the-internet-retailer-mobile-commerce-forum-2011\/\" target=\"_blank\">getelastic.com<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>S-Commerce: Fad or Future? You may have heard the phrase S-commerce, but in this case, I&#8217;m not referring to social&#8230;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[37,66,73],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Selling by Subscription and Optimizing for Mobile\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/987654321.space\/c26_dev\/blog\/selling-by-subscription-and-optimizing-for-mobile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selling by Subscription and Optimizing for Mobile | content26\" \/>\n<meta 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