{"id":5993,"date":"2011-11-01T10:36:49","date_gmt":"2011-11-01T17:36:49","guid":{"rendered":"http:\/\/content26.com\/?p=5993"},"modified":"2017-02-14T11:20:24","modified_gmt":"2017-02-14T19:20:24","slug":"the-smartphone-how-can-we-use-it-best","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/the-smartphone-how-can-we-use-it-best\/","title":{"rendered":"The Smartphone: How Can We Use it Best?"},"content":{"rendered":"<h2>A Call to Mobile Optimization&#8211;But How?<\/h2>\n<p>While we U.S.-based folk may not be concerned about calling plans and smartphone addicts across the pond, we can certainly learn a lot from UK statistics. <strong>Econsultancy<\/strong>, thankfully, shared them with us. Today, they reported that 70 percent of surveyed companies had not optimized their websites for the mobile phone. While it seems like a strikingly high number at first glance, a second pass with the glasses on reveals that this figure includes companies that have created dedicated mobile sites. But here is the debate: Can your site be optimized without a separate mobile site? <strong>Apple<\/strong>, the enchantress of design-technology fusion, shows us that this can be done. The question is, what will work for your e-commerce plan?<\/p>\n<blockquote><p>Read the full article at <a href=\"http:\/\/econsultancy.com\/us\/blog\/8216-70-of-companies-yet-to-launch-a-mobile-site-survey\" target=\"_blank\">econsultancy.com\/blog<\/a>.<\/p><\/blockquote>\n<h2>In-Store Social Networks<\/h2>\n<p><strong>Walmart<\/strong>, a leader in innovation? Apparently! The giant retailer&#8217;s computer-centric research group, @WalMartLabs, is developing a new type of spur-of-the-moment social network. Using their mobile phones, consumers shopping in a store can connect with other in-store shoppers to get opinions from those in near proximity at that exact moment.<\/p>\n<blockquote><p>Read the full article at <a href=\"http:\/\/www.internetretailer.com\/2011\/10\/31\/wal-mart-imagines-social-networks-store-shoppers\" target=\"_blank\">internetretailer.com<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>A Call to Mobile Optimization&#8211;But How? While we U.S.-based folk may not be concerned about calling plans and smartphone addicts&#8230;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[36,66,1402,414],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"The Smartphone: How Can We Use it Best?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/987654321.space\/c26_dev\/blog\/the-smartphone-how-can-we-use-it-best\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Smartphone: How Can We Use it Best? | content26\" \/>\n<meta property=\"og:description\" content=\"The Smartphone: How Can We Use it Best?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/987654321.space\/c26_dev\/blog\/the-smartphone-how-can-we-use-it-best\/\" \/>\n<meta property=\"og:site_name\" content=\"content26\" \/>\n<meta property=\"article:published_time\" content=\"2011-11-01T17:36:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-14T19:20:24+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Olmsted\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#organization\",\"name\":\"content26\",\"url\":\"https:\/\/987654321.space\/c26_dev\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png\",\"contentUrl\":\"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png\",\"width\":274,\"height\":63,\"caption\":\"content26\"},\"image\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#website\",\"url\":\"https:\/\/987654321.space\/c26_dev\/\",\"name\":\"content26\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/987654321.space\/c26_dev\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/the-smartphone-how-can-we-use-it-best\/#webpage\",\"url\":\"https:\/\/987654321.space\/c26_dev\/blog\/the-smartphone-how-can-we-use-it-best\/\",\"name\":\"The Smartphone: How Can We Use it Best? | content26\",\"isPartOf\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#website\"},\"datePublished\":\"2011-11-01T17:36:49+00:00\",\"dateModified\":\"2017-02-14T19:20:24+00:00\",\"description\":\"The Smartphone: How Can We Use it Best?\",\"breadcrumb\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/the-smartphone-how-can-we-use-it-best\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/987654321.space\/c26_dev\/blog\/the-smartphone-how-can-we-use-it-best\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/the-smartphone-how-can-we-use-it-best\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"The Smartphone: How Can We Use it Best?\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/the-smartphone-how-can-we-use-it-best\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/the-smartphone-how-can-we-use-it-best\/#webpage\"},\"author\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#\/schema\/person\/7325f29b31cb4cff4161e8f57b0562d6\"},\"headline\":\"The Smartphone: How Can We Use it Best?\",\"datePublished\":\"2011-11-01T17:36:49+00:00\",\"dateModified\":\"2017-02-14T19:20:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/blog\/the-smartphone-how-can-we-use-it-best\/#webpage\"},\"wordCount\":200,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/987654321.space\/c26_dev\/#organization\"},\"keywords\":[\"Internet Retailer\",\"M-commerce\",\"Social Media\",\"Walmart\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/987654321.space\/c26_dev\/blog\/the-smartphone-how-can-we-use-it-best\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#\/schema\/person\/7325f29b31cb4cff4161e8f57b0562d6\",\"name\":\"Elizabeth Olmsted\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/987654321.space\/c26_dev\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c3f2a3bf009d274797149e5cbd8e91a4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c3f2a3bf009d274797149e5cbd8e91a4?s=96&d=mm&r=g\",\"caption\":\"Elizabeth Olmsted\"},\"description\":\"Elizabeth is a Pacific Northwest native with a love of the outdoors, indoors, and singing to the steering wheel. She joined content26 in 2011 and enjoys helping clients navigate the waters of online retail content.\",\"url\":\"https:\/\/987654321.space\/c26_dev\/blog\/author\/elizabeth-olmsted\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"description":"The Smartphone: How Can We Use it Best?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/987654321.space\/c26_dev\/blog\/the-smartphone-how-can-we-use-it-best\/","og_locale":"en_US","og_type":"article","og_title":"The Smartphone: How Can We Use it Best? | content26","og_description":"The Smartphone: How Can We Use it Best?","og_url":"https:\/\/987654321.space\/c26_dev\/blog\/the-smartphone-how-can-we-use-it-best\/","og_site_name":"content26","article_published_time":"2011-11-01T17:36:49+00:00","article_modified_time":"2017-02-14T19:20:24+00:00","twitter_misc":{"Written by":"Elizabeth Olmsted","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/987654321.space\/c26_dev\/#organization","name":"content26","url":"https:\/\/987654321.space\/c26_dev\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/987654321.space\/c26_dev\/#logo","inLanguage":"en-US","url":"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png","contentUrl":"https:\/\/content26.com\/wp-content\/uploads\/content26-logo-274px.png","width":274,"height":63,"caption":"content26"},"image":{"@id":"https:\/\/987654321.space\/c26_dev\/#logo"}},{"@type":"WebSite","@id":"https:\/\/987654321.space\/c26_dev\/#website","url":"https:\/\/987654321.space\/c26_dev\/","name":"content26","description":"","publisher":{"@id":"https:\/\/987654321.space\/c26_dev\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/987654321.space\/c26_dev\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/987654321.space\/c26_dev\/blog\/the-smartphone-how-can-we-use-it-best\/#webpage","url":"https:\/\/987654321.space\/c26_dev\/blog\/the-smartphone-how-can-we-use-it-best\/","name":"The Smartphone: How Can We Use it Best? | content26","isPartOf":{"@id":"https:\/\/987654321.space\/c26_dev\/#website"},"datePublished":"2011-11-01T17:36:49+00:00","dateModified":"2017-02-14T19:20:24+00:00","description":"The Smartphone: How Can We Use it Best?","breadcrumb":{"@id":"https:\/\/987654321.space\/c26_dev\/blog\/the-smartphone-how-can-we-use-it-best\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/987654321.space\/c26_dev\/blog\/the-smartphone-how-can-we-use-it-best\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/987654321.space\/c26_dev\/blog\/the-smartphone-how-can-we-use-it-best\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"The Smartphone: How Can We Use it Best?"}]},{"@type":"Article","@id":"https:\/\/987654321.space\/c26_dev\/blog\/the-smartphone-how-can-we-use-it-best\/#article","isPartOf":{"@id":"https:\/\/987654321.space\/c26_dev\/blog\/the-smartphone-how-can-we-use-it-best\/#webpage"},"author":{"@id":"https:\/\/987654321.space\/c26_dev\/#\/schema\/person\/7325f29b31cb4cff4161e8f57b0562d6"},"headline":"The Smartphone: How Can We Use it Best?","datePublished":"2011-11-01T17:36:49+00:00","dateModified":"2017-02-14T19:20:24+00:00","mainEntityOfPage":{"@id":"https:\/\/987654321.space\/c26_dev\/blog\/the-smartphone-how-can-we-use-it-best\/#webpage"},"wordCount":200,"commentCount":0,"publisher":{"@id":"https:\/\/987654321.space\/c26_dev\/#organization"},"keywords":["Internet Retailer","M-commerce","Social Media","Walmart"],"articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/987654321.space\/c26_dev\/blog\/the-smartphone-how-can-we-use-it-best\/#respond"]}]},{"@type":"Person","@id":"https:\/\/987654321.space\/c26_dev\/#\/schema\/person\/7325f29b31cb4cff4161e8f57b0562d6","name":"Elizabeth Olmsted","image":{"@type":"ImageObject","@id":"https:\/\/987654321.space\/c26_dev\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/c3f2a3bf009d274797149e5cbd8e91a4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c3f2a3bf009d274797149e5cbd8e91a4?s=96&d=mm&r=g","caption":"Elizabeth Olmsted"},"description":"Elizabeth is a Pacific Northwest native with a love of the outdoors, indoors, and singing to the steering wheel. She joined content26 in 2011 and enjoys helping clients navigate the waters of online retail content.","url":"https:\/\/987654321.space\/c26_dev\/blog\/author\/elizabeth-olmsted\/"}]}},"_links":{"self":[{"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/posts\/5993"}],"collection":[{"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/comments?post=5993"}],"version-history":[{"count":11,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/posts\/5993\/revisions"}],"predecessor-version":[{"id":22149,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/posts\/5993\/revisions\/22149"}],"wp:attachment":[{"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/media?parent=5993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/categories?post=5993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/987654321.space\/c26_dev\/wp-json\/wp\/v2\/tags?post=5993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}