Here\u2019s a connection you won\u2019t see too often: DARPA (the U.S. Defense Advanced Research Projects Agency) and storytelling. According to Roger Dooley at Copyblogger<\/strong>, DARPA–the same group that helped invent computer networking, Predator drones, and military exoskeletons–is investing in writing stories. Dooley makes the case that good storytelling is important, even if you’re selling killing machines.<\/span><\/p>\n “Scientists believe that we are hard-wired to pay attention to stories,” Dooley notes.<\/p>\n Dooley says that rather than just listing out facts and figures about your product or service, you should “tell the first-hand story of a customer who used your product to save money and get promoted.” Sounds easier said than done, especially when you have less space and fewer words to work with.\u00a0 A few ways to get past those roadblocks are to tell a story using characters and problems already familiar to the reader, using vivid language, and making your customer the hero.<\/p>\n