As we’ve written before, good spelling and grammar<\/a> are essential to product merchandising and to selling products online. But don’t take our word for it. Charles Nicholls at Practical eCommerce<\/strong> recently caught up with Charles Duncombe, CEO of JustSayPlease<\/strong>, a U.K.-based e-commerce company with annual revenues of $20 million across multiple websites.<\/p>\n Duncombe reports that just one misspelled word (in the case of their hosiery Web site, the all-important term “tights”) had an 80 percent impact on conversion rates. It’s not a surprising number. Who wants to buy tights from a website that can’t spell the product name correctly? Not only did sloppy grammar cause potential buyers to click away, but Duncombe also found that out-of-date product references also hurt sales. In the fashion world, no one wants to be reminded that the semi-opaque tights they’re about to buy were extremely popular on the runway back in 2008.<\/p>\n The post concludes by reminding content merchandisers of the importance of regular page performance reviews and testing. We would like to add to that the importance of having a well-planned and well-executed content merchandising strategy.<\/p>\n Read more at Practical eCommerce<\/a>.<\/p><\/blockquote>\n\u00a0The Importance of Customer Reviews<\/h2>\n