{"id":7425,"date":"2011-12-19T14:17:44","date_gmt":"2011-12-19T22:17:44","guid":{"rendered":"http:\/\/content26.com\/?p=7425"},"modified":"2017-02-14T11:20:22","modified_gmt":"2017-02-14T19:20:22","slug":"finding-your-audience-beyond-demographics","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/finding-your-audience-beyond-demographics\/","title":{"rendered":"Finding Your Audience Beyond Demographics"},"content":{"rendered":"

I think we’re all guilty of occasionally writing for a target demographic instead of for real human beings. James Chartrand has a great article on Copyblogger<\/strong> in which he talks about the importance of knowing your audience when writing persuasive copy. The biggest problem is that we see people of a specific demographic in an entirely different way than the people themselves do. We see a collection of statistics about ages and genders while they see a genuine, real-life story. To combat this, Chartrand suggests that you create a person to write for and attach yourself to that person’s story. Get in your readers’ shoes and help lead them to a solution. You’re more likely to create a connection with your audience this way, because you\u2019ve focused on helping them solve their problem rather than just trying to sell them a product.<\/p>\n

Read more at copyblogger.com<\/a>.<\/p><\/blockquote>\n

17 Ways to Use Twitter<\/h2>\n

If you’re still figuring out how to fly in the world of Twitter<\/strong>, you are not alone. Coming up with an effective strategy can be hard, time-consuming work. Thankfully, Linda Bustos of GetElastic<\/strong> provides us with a long list of styles you can try for yourself. There are all sorts of ways to tweet, such as announcing a product promotion, providing customer service support, releasing event dates, or promoting a contest. Not all of these style are intended to work for your business, but this list should help narrow down the ones that will. Now it’s time to give them a try, test the engagement levels, and begin to build a strategy around which techniques seem to be benefiting your business the most.<\/p>\n

See the entire list at getelastic.com<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

I think we’re all guilty of occasionally writing for a target demographic instead of for real human beings. James Chartrand…<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[23,524,1402],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n