{"id":8142,"date":"2012-02-02T10:30:39","date_gmt":"2012-02-02T18:30:39","guid":{"rendered":"http:\/\/content26.com\/?p=8142"},"modified":"2017-02-22T09:45:09","modified_gmt":"2017-02-22T17:45:09","slug":"qr-codes-in-home-improvement-kohler-nails-it","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/qr-codes-in-home-improvement-kohler-nails-it\/","title":{"rendered":"QR Codes in Home Improvement: Kohler Nails It"},"content":{"rendered":"<p>I recently wrote a post covering the <a href=\"http:\/\/content26.com\/blog\/the-basics-of-qr-codes\/\" target=\"_blank\">basics of quick response codes<\/a> and how they are being used by retailers and other forward-thinking persons. Since then, Content Ping has been fortunate enough to chat with Seattle-based, QR-Jedi Murat Divringi. He&#8217;s a true expert on the topic, so I highly recommend checking out <a href=\"http:\/\/content26.com\/blog\/dynotags-murat-divringi-qr-codes-offer-retail-innovations\/\" target=\"_blank\">his view of the future<\/a>, which includes a retail landscape covered in &#8220;robot barf.&#8221;<\/p>\n<p>I originally intended to give examples of both good and bad QR code use, but frankly, bad is the status quo. So if you want a bad example, just scan the first QR code you see&#8211;the odds are in your favor.<\/p>\n<p>I will, however, list a few common QR mistakes:<\/p>\n<ul>\n<li>The content is not mobile optimized (Why would anyone commit this blunder?)<\/li>\n<li>The code itself isn&#8217;t easily visible<\/li>\n<li>The content is cumbersome or overwhelming (like a massive PDF or slow-loading video)<\/li>\n<li>No information to indicate what the payoff is&#8211;a code with no explanation is less likely to be scanned<\/li>\n<li>The payoff is disappointing&#8211;this just further embitters shoppers already skeptical about QR codes<\/li>\n<\/ul>\n<h2>Using the QR Code to Deliver Merchandising Content<\/h2>\n<p>I would now like to share with you fine people a review of <em>good <\/em>QR execution. <strong>Kohler<\/strong>&#8211;illustrious manufacturer of faucets, shower heads, and other shiny things&#8211;deserves serious props for their excellent use of the quick response code. Rather than attempting something flashy or serving up a half-baked idea, Kohler gives the QR scanner exactly what they need: clear, thorough merchandising content that helps the shopper come to a decision about an item.<\/p>\n<p>The images below are screenshots of what you&#8217;d receive if walked into a <strong>Home Depot<\/strong> and scanned the QR code for a particular Kohler sink. It is simply a mobile-optimized product page that happens to have superb content.<br \/>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-8811\" title=\"kohlerS1_edit\" src=\"http:\/\/content26.com\/wp-content\/uploads\/2012\/01\/kohlerS1_edit.jpg\" alt=\"\" width=\"590\" height=\"299\" srcset=\"https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2012\/01\/kohlerS1_edit.jpg 590w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2012\/01\/kohlerS1_edit-300x152.jpg 300w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2012\/01\/kohlerS1_edit-440x222.jpg 440w, https:\/\/987654321.space\/c26_dev\/wp-content\/uploads\/2012\/01\/kohlerS1_edit-462x234.jpg 462w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><br \/>\nA person can walk into a home improvement store, scan the QR code associated with this product, and within seconds be viewing useful merchandising content. This is one of the keys to QR code use: the content should be relevant to the consumer right then and there. That is certainly the case with this undercounter sink.<\/p>\n<p>Using a QR code this way is essentially the same thing as using a retailer app to research a product in lieu of a sales assistant. However, for people who aren&#8217;t intimidated by QR codes, a simple scan is much quicker than opening and navigating an app, typing in the exact product name, and so on.<\/p>\n<p>Admittedly, much of this potential is predicated on shoppers having the know-how to scan a QR code. But the amount of effort a manufacturer or retailer has to put into attaching a code to content is fairly minimal, and the benefit to the shopper could be considerable. Besides, once more marketing folk begin to make better use of QR codes, savvy shoppers&#8211;and those inclined to be on the cutting edge of technology&#8211;will doubtlessly catch on, and a classic chicken-and-egg event will ensue.<\/p>\n<h2>The Takeaway<\/h2>\n<p>Use QR codes to deliver relevant information, not for useless marketing ploys.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I recently wrote a post covering the basics of quick response codes and how they are being used by retailers&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[23,574,1410],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"QR Codes in Home Improvement: Kohler Nails It\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/987654321.space\/c26_dev\/blog\/qr-codes-in-home-improvement-kohler-nails-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QR Codes in Home Improvement: Kohler Nails It | content26\" \/>\n<meta property=\"og:description\" content=\"QR Codes in Home Improvement: Kohler Nails It\" \/>\n<meta property=\"og:url\" content=\"https:\/\/987654321.space\/c26_dev\/blog\/qr-codes-in-home-improvement-kohler-nails-it\/\" \/>\n<meta property=\"og:site_name\" content=\"content26\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-02T18:30:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-22T17:45:09+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/content26.com\/wp-content\/uploads\/2012\/01\/kohlerS1_edit.jpg\" \/>\n<meta name=\"twitter:label1\" 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