{"id":9109,"date":"2012-02-06T12:30:42","date_gmt":"2012-02-06T20:30:42","guid":{"rendered":"http:\/\/content26.com\/?p=9109"},"modified":"2017-02-14T11:20:20","modified_gmt":"2017-02-14T19:20:20","slug":"f-commerce-faces-challenges","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/f-commerce-faces-challenges\/","title":{"rendered":"F-Commerce Faces Challenges"},"content":{"rendered":"<p>Apparently even <strong>Facebook <\/strong>doesn&#8217;t get a free ride. Despite their easy takeover of the social media world, F-commerce has yet to overcome serious consumer concerns about security. A recent study by <strong>ThreatMetrix<\/strong> shows that over half of consumers who actively use the Internet do not believe Facebook&#8217;s storefronts are committed to protecting them against fraud. Of those surveyed, only 20 percent have made a purchase from directly within Facebook.<\/p>\n<p>We know that people are willing to spend online, but even with Facebook&#8217;s name recognition, it appears consumers want to know more before opening up their wallets on the social platform.<\/p>\n<p>The other challenge F-commerce must overcome is to better define the social shopping experience. Gavin Sathianathan, Facebook&#8217;s strategic partner in the UK, recently remarked that Facebook doesn&#8217;t equate social commerce with opening a Facebook store. He goes on to say: &#8220;When I talk to retailers about this, I try to make it clear that it&#8217;s about how we can bring social media to bear on the purchase process, be that in a Facebook store or not.&#8221;<\/p>\n<p>Facebook is trying to give retailers the tools necessary to increase social interaction, but until consumers feel confident that their purchases are secure and get a better understanding of what social commerce is all about, it&#8217;s going to take some time before F-commerce truly catches on.<\/p>\n<blockquote><p>Read more at <a href=\"http:\/\/www.marketingvox.com\/new-approachs-to-f-commerce-050539\/\" target=\"_blank\">marketingvox.com<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Apparently even Facebook doesn&#8217;t get a free ride. Despite their easy takeover of the social media world, F-commerce has yet&#8230;<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[31,1406,1402],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"F-Commerce Faces Challenges\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/987654321.space\/c26_dev\/blog\/f-commerce-faces-challenges\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"F-Commerce Faces Challenges | content26\" \/>\n<meta property=\"og:description\" content=\"F-Commerce Faces Challenges\" \/>\n<meta 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