{"id":9213,"date":"2012-02-08T12:31:24","date_gmt":"2012-02-08T20:31:24","guid":{"rendered":"http:\/\/content26.com\/?p=9213"},"modified":"2017-02-22T09:39:59","modified_gmt":"2017-02-22T17:39:59","slug":"amazon-considering-brick-and-mortar-strategy","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/amazon-considering-brick-and-mortar-strategy\/","title":{"rendered":"Amazon Considering Brick-and-Mortar Strategy?"},"content":{"rendered":"

Seattleites love shopping local. And by “local” I mean browsing for $200 jeans at Nordstrom<\/strong>, downing 380-calorie drinks from Starbucks<\/strong>, lusting after titanium sporks at REI<\/strong>, stocking up on cases of imported fizzy water from Costco<\/strong>, and buying fighter jets from Boeing<\/strong>. So imagine the twitterpation over the rumor that our very own Amazon<\/strong> is planning to open a brick-and-mortar store inside the Seattle city limits.<\/p>\n

Apparently the e-commerce giant wants a venue to showcase its exclusive products. You could walk in to a non-virtual Amazon and discover authors that you won’t find at your local bookstores<\/a> and then turn around and test-drive\u00a0Kindle e-readers and tablets.<\/p>\n

It’s a risky, but potentially profitable, idea. Apple<\/strong>‘s too-cool-for-school stores earned more than $2 billion for the company in 2010 and allowed 233.3 million people to interact with the Apple brand.<\/p>\n

“The interesting number, though, to me, is not the financial results, but it’s the people who come to our stores,” Macworld<\/em> quotes Apple senior VP of retail Ron Johnson as saying. “Because ultimately a store is about customers.”<\/p>\n

Things haven’t worked so well for Seattle-area giant Microsoft, though. Business Insider<\/em> points to Microsoft’s lack of exclusivity<\/a> for hurting its retail chances. You might showroom<\/a> at the Microsoft store, but you can still buy phones at Best Buy<\/strong> or Amazon.com for that matter. And as far as I can tell, the jury is also still out on eBay<\/strong>‘s holiday kiosk experiment<\/a>.<\/p>\n

Different people want different things from a shopping experience. Some people shop online to avoid salespeople<\/a>. Others would never buy a gadget they haven’t first held in their hands. No matter what, it’s clear that e-commerce providers, as well as\u00a0 brick-and-mortar stores, are trying to hit on a hybrid formula attractive to as many consumers as possible. Even those who shop local.<\/p>\n

Read more at Good e-Reader.com<\/a>.<\/p><\/blockquote>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Seattleites love shopping local. And by “local” I mean browsing for $200 jeans at Nordstrom, downing 380-calorie drinks from Starbucks,…<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[1403,444],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n