{"id":9256,"date":"2012-02-13T11:11:45","date_gmt":"2012-02-13T19:11:45","guid":{"rendered":"http:\/\/content26.com\/?p=9256"},"modified":"2017-02-22T09:39:21","modified_gmt":"2017-02-22T17:39:21","slug":"consumers-frustrated-with-m-commerce","status":"publish","type":"post","link":"https:\/\/987654321.space\/c26_dev\/blog\/consumers-frustrated-with-m-commerce\/","title":{"rendered":"Consumers Frustrated with M-Commerce"},"content":{"rendered":"

A few weeks ago we talked about how\u00a0brands are falling behind in mobile commerce<\/a>, despite reports that show consumers willingness to spend big. In case you don’t recall, a 2011 report by Forrester<\/strong> shows that mobile commerce sales are expected to quintuple over the next five years, resulting in $31 billion in sales by 2016. This week we’re here to tell you that consumers are noticing retailers’ slow adaptation,\u00a0causing frustration levels to soar.<\/p>\n

A recent article on the Huffington Post<\/strong> brings to light a new study that shows just how far behind retailers really are. The study, conducted by EPiServer<\/strong>, shows that 49 percent of consumers are frustrated with the mobile shopping experience.<\/p>\n

The most pertinent issues that consumers face with mobile commerce are: poor navigation, slow load times, login difficulties, and trouble finding specific products. The most telling piece of the study is that consumers who find a mobile site hard to use will often go to a competitor’s shop as a result.<\/p>\n

Retailers need to think about what it is a mobile shopper really wants, rather than just pushing out a mobile version of their existing site and calling it a day.\u00a0If retailers want to taste the fruit of those projected sales figures, they better start giving consumers something they can use.\u00a0No cutting corners this time around.<\/p>\n

Read more at huffingtonpost.com\/uk<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

A few weeks ago we talked about how\u00a0brands are falling behind in mobile commerce, despite reports that show consumers willingness…<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[789],"tags":[66,563],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n